Why Use A Facebook Business Profile

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Why Use A Facebook Business Profile

Many people who own and operate a business are using Facebook. However, many of those small business owners do not have a Facebook page for their business. Without one, you cannot do many things that could bring in new customers. So, what can a business account on Facebook do for you? Continue reading to learn more about the benefits of a business Facebook profile.

Benefits Of A Business Facebook

Exposure To More Customers

If you do not have a business profile for Facebook, you are missing out on the opportunity to reach more potential customers than ever before. This is because there are over 1.62 billion people who log onto Facebook each day. This means that there are going to be people who are interested in your product or service, that you didn’t know about. However, one thing to note is that just because 1.62 billion people are active each day, doesn’t mean it won’t take significant efforts to get them following your page.

Lower Cost

Many business owners will spend a lot of money to market and advertise their business or select products they provide. However, starting up a business Facebook account can allow you to reach many people and advertise to them for the low cost of $0. Even though starting up a Facebook page for your business does not cost money, it still isn’t free as you will need to put work in before you can really see your sales improving. If you find that you have the extra money in your budget, you can still pay for advertising to reach even more people.

Advertising

As previously mentioned, you can be successful on Facebook without spending a dollar. However, due to the Facebook algorithm, it can be incredibly difficult to get new followers without spending on advertising. The longer you have a business profile, the more you will come to realize how beneficial it is to ad Facebook ads to your budget. Not only will it allows you to reach a good majority of your current fans, but your posts will show up on the news feeds of people who have interests related to your business. Another benefit of Facebook is that you do not have to spend much to reach a lot of people. Sometimes, Facebook will even give you credit to spend on ads such as $5 or even $15.

A/B Testing

This is a feature within the advertising tools Facebook has. It allows you to change variables in your advertising to help determine the best strategy for future advertising campaigns on Facebook. Facebook does this by allowing you to have two ads that are the same except for one variable that is different such as the target audience or the image. Facebook will then equally divide your budget between these posts and you can see which did better. For example, maybe one of the images gets a lot more engagement than the other and you may want to proceed with only using that image. After a little bit of time, you will be able to determine the best strategy to get the most results.

Facebook Insights

After you have been posting consistently for a while and have gained some followers, you will be able to access some of the insights that Facebook provides. Some examples of these are likes, page views, reach These insights will allow you to see which posts performed better than the other ones. This way, you can see what type of content you should be posting more often to increase your follower count. If you find that your posts are doing better than your videos, try to post more of them while also trying to improve the videos.

In addition to seeing what kind of content you should be posting, looking into your insights can show you what times are better for you to post. This is because you can see where your fans are located and post during the times when they are active. One thing you can do to find the best time to post for your page is to experiment with posting at different times and reviewing the insights to see which posts got the most engagement.

Web Traffic

If done correctly, you can use Facebook to direct people to your website where they may become a new customer. To make this easier for potential customers, you can add buttons and links on your Facebook page that direct them to your website. However, the only way to do this is by using the benefits of a business Facebook page mentioned above.

Watch Competitors

One thing that Facebook has that many other social media platforms do not have is a tool to compare your page to competitors pages. If you go under the insights tab, you can find something called “Pages to Watch.” This allows you to choose pages similar to yours and compare the performance of the pages and posts that they share.

It does this by comparing your page and the pages you selected and showing the total page likes, posts from the last week, and the engagement from that week. If used correctly, you can see what they are doing right, and possibly what they are doing better than you and vice versa, providing valuable information on the type of content you should be posting.

Facebook Store

Another thing that you can do to boost your sales with Facebook is creating a store on your page. There are two ways you can do this. The first way is to create a store directly on your business page so customers can purchase directly from the page. If you already have an online store, the second method is to can link your products to your Facebook store page.

Conclusion

There are many benefits of a business Facebook page that you can receive if you start one. One of the best things about it is that it does not cost any money to start. If you use it correctly, a business Facebook account can bring in many customers. Be sure to check out one of our previous articles to learn about Creating Images On Social Media.

Sources

https://www.digitalmarketing.org/blog/how-do-facebook-ads-work
https://www.digitalmarketing.org/blog/facebook-audience-insights
https://newsfeed.org/heres-how-to-find-out-what-your-competitors-are-doing-on-facebook/
https://zephoria.com/top-15-valuable-facebook-statistics/

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