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how to price your supplement products

How to Price Your Supplement Products

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How to Price Your Supplement Products

What many new business owners may not understand is how to price their supplement products. They may believe that they can just slap any price on the tag and make money, but that is not always the case. There is a lot of planning and science that goes behind choosing prices for your products. Here is what you need to know about how to price your supplement products.

Make a profit

Making a profit is the most important thing any supplement business should be accomplishing. This is the only way a business can survive and eventually grow. This means more than just covering costs and breaking even. It is recommended that companies have at least a 10% profit margin, which is the percentage of a sale that turns into a profit.

Keep track of how much you spend

Before you can put a price on your products, you need to know how much you spend each month. This should include rent, subscriptions, employee paychecks, shipping costs, etc. Your supplement business should be making more than it spends.

Related: Biggest Supplement Business Mistakes

Pay attention to the competition

One way to make sure your business does not fall behind is to pay attention to what your competition is doing. This is especially important when deciding on prices for your products. Looking closely at how similar products are priced can help you determine what price tag to add to your own. However, there are some mistakes to avoid. Pricing your products either higher or lower than the rest of your competition can have negative impacts. Pricing your products too high will rule out customers who are not willing to spend too much money on a product they believe is not worth it. However, pricing your products too low can come off as cheap or low quality. Matching the average price of your competition is a great place to start.

Other tips

Odd numbers – One pricing hack that has been used for years is using numbers that lead people to believe they are getting a better deal. This is done by labeling your products at $9.99 rather than $10.00 or $5.99 instead of $6.00.

Re-wording – Your wording is also important, especially in online shops. One hack that has become increasingly popular is offering free shipping and adding the cost of shipping into the base price of your products. Using other sayings such as, “as little as $3” or “for only $3” are also helpful. This tells your customers that they are getting a great deal on your supplement products and will help them feel more confident in their purchase.

Bundling products – Another pricing tactic is to sell products as a bundle. This is done by lowering the price for one product if they purchase it with another product. You may lose money on that one product. However, if the bundle deal works out, you can end up making more sales.

There is so much to know about how to price your supplement products. Following effective strategies, however, can help you make the most in your business. To begin the process of starting a supplement product line with Private Label Liquids, follow the link here to learn more.


survival guide for running your supplement business from home

Survival Guide for Running Your Supplement Business from Home

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Survival Guide for Running Your Supplement Business from Home

With the number of people working remotely increasing, many people may be struggling to find a way to effectively work from home. Here is a survival guide for your running your supplement business from home.

Have a set schedule

home office workspace

When switching from an office to working at home, your productivity may either increase or you may find yourself starting to slack off. With fewer distractions and interruptions in the office, many people may find it easier to focus on their tasks to get more done each day. While this is great if you are running your own business, working too hard can lead to burning out. On the other hand, slacking off is even worse. To help you manage your time better, you should create a schedule for yourself and stick to it. Set a daily alarm, shower, eat breakfast or do whatever you need to get yourself in the right mindset that it is time to work. If you have other people in your home, make sure they are aware of and respect your work hours, so you are not disturbed.

Create a comfortable workspace

One of the biggest distractions is an uncomfortable workspace. This can leave you constantly fidgeting and readjusting to get comfortable. It can even lead to backaches and headaches. Try to create a workspace that includes a comfortable place to sit. Having a table or desk to keep your computer or laptop at eye level will also help you avoid eye strain and headaches.

Take breaks

Just like at any job, you need to have scheduled breaks throughout your day. Completely stepping away from your workspace for a few minutes each day can help you get the break you need to recharge and finish out the rest of your day.

Get ready for the day

One way to help you get into the right mindset and avoid slacking off is to get ready for the day. Many people may get too comfortable to find themselves working in their pajamas every day. However, getting showered and dressed can help wake you up and remind you that it is time to be professional and focused.

Social Interaction

One major downside that many remote workers struggle with is less social interaction. When working from home you do not have coworkers to socialize with at lunch or in the halls. This can wear on you after a while. Try to make social interaction with others a priority. Schedule video chats with others working from home or go to lunch with a friend every so often.

Related: Podcasts for Entrepreneurs

Get out of the house often and exercise

If safety permits, be sure to get outside each day. Work from your porch or in a café occasionally. Getting daily exercise is also important for both your health and your sanity. Go to a gym, go on a hike, or even just go for a walk around your block. Being stuck inside at a desk all day without any vitamin D can be detrimental to both your physical and mental health. A vitamin D supplement can also help on days you are unable to get out in the sun.

Following our survival guide for running your supplement business from home is a great place to start. Most importantly, you should do what works best for you and helps you get the most done while staying sane each day.


announcing new products for your supplement line

Announcing New Products for Your Supplement Line

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Announcing New Products for Your Supplement Line

New products are an exciting time for any dietary supplement company. It may have taken a lot of planning, time, and trial and error to find a great product for your customers. However, if no one is aware of your new product, chances are it will not take off. Here are some tips for announcing new products for your supplement line. Don’t let a product you love and believe in, get left on the shelves unnoticed.

Email Newsletter

A woman scrolling through an email

If you have a solid email address book, this could be a great opportunity for you. This is a great way to get news to your audience. No matter where they are. You can also send a series of emails over a few days to announce your product. Starting with an email to announce a release date can pique the interest of those who love your products. It can make them curious about something new. Another way to draw in a crowd when you release a new product is to run a limited-time promotion for it. This will help motivate your audience to try your new product without the risk of spending too much money.

Social Media Post

Posting about a new product on social media is also a must. This is the place your customers get to interact with you. This gives your audience the chance to ask questions about the product and share the news with others. You can even try hosting a giveaway for your new product. For more help, read our article, “Tips on Creating Images for Social Media”.

Ad flyers to orders

One way to make sure your customers get the news about your new product is to add information flyers to each order you send out. You can send them individually, but this will also help you save on postage by including them in orders already going out. Using Canva or hiring a designer on Upwork are great tools for creating a flyer that will catch the eye of your customers.

Paid Ad

Paid ads, whether on social media, the radio, a billboard, or on T.V. are also great ways to announce a new product. Keep in mind that this will require you to have a larger budget. If done right though, the return will far outweigh the cost. Be sure that you do not invest everything into one ad. Using trial and error to find what works for your business will make sure you do not spend your entire budget on an ineffective ad.

Blog Post

Using a blog post to announce your product may not spread the news as quickly as an email. However, it is the most effective way to educate your audience on how what your product does and why they need it. It is a great place to discuss the details of what is in it, what it does, and discuss anything else you believe your customers should know about it. Including a link to your blog post in an email newsletter could be a very effective way of announcing new products for your supplement line.

biggest supplement business mistakes

Biggest Supplement Business Mistakes

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Biggest Supplement Business Mistakes

Running a dietary supplement business is no easy task. There is a lot of hard work, money, and time that go into making sure things run smoothly. There are also a lot of mistakes that can be made. Here are some of the biggest supplement business mistakes. Avoiding these mistakes from the very beginning can help your business run a bit smoother.

Negotiating your budget

In the beginning, a businesses’ budget may be tight. It is very easy to go into debt before you begin to make any profits. One way to make sure your company stays out of debt is to have a solid budget and stick with it. If something is not in your price range, your business does not need it.

Relying on untested marketing

Marketing is how businesses can grow and make others aware of their products. It is a vital tool for any dietary supplement company. Almost everyone has bought something after viewing an ad online, on T.V., in a magazine, etc. Effective marketing and a solid product can make a company incredibly successful. However, it is important to be careful about how much you spend on marketing. Spending too much on an untested marketing tactic can be disastrous. Try different ways to market your products and then when something works well you can spend more. Spending too much money on ineffective marketing tactics will leave you with empty pockets and no return.

Forgetting to build relationships

Your customers are what keep your supplement company in business. Many people tend to forget that. One of your company’s biggest goals should be to focus on building positive relationships with existing customers before focusing on finding new customers. Doing so will also allow your company time to grow and keep up with product orders. Too many customers at once can overwhelm a company, allowing more room for mistakes and unhappy customers.

Related: Do’s and Dont’s of a Private Label Facebook Business Account

Being too difficult to work with

Building positive relationships with your customers is important and the same is true for those you work with. Work hard to build a positive work environment Employees are more likely to stay at a company longer and put in more effort when they are bring encouraged by someone they enjoy being around and admire. The same can also apply to other companies you work with such as product manufacturers and landlords/property management.

Losing track of expenses

The organization is also vital for any business. However, losing track of expenses is one of the biggest supplement business mistakes. Doing so will make tax season difficult each year and could also result in losing track of who has paid for a product and who hasn’t. Having a process for all expenses will allow the financial side of your business to run a lot smoother.


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Designing Content for Your Supplement Line

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Designing Content for Your Supplement Line

When it comes to designing content for your supplement business, there is a lot to know. The quality of visuals can make a big difference. Well-designed content captures the attention of your audience and shows them you are fun and professional. Here are some tips for designing content for your supplement line.

Follow the principles of design

Color – Color is one of the most noticeable things when it comes to design. Color is used to help invoke feelings and emotions from the audience. When it comes to designing your content, keep in mind how you want people to feel when they view it. What mood are you trying to create? Warm colors like red, orange, and yellow will have a more energetic mood while blues and greens will feel more calming and peaceful.

Balance – Balance in design is a trickier principle for many people to figure out. The two main types of balance are symmetrical and asymmetrical. Symmetrical balance is when both sides of an image are identical, like a butterfly for example. Asymmetrical balance is when the weight of both sides of the design are even, yet the content is different. An example of this could be a photo with a tall and a short palm tree on one side and then a medium-sized palm tree on the other.

Proximity – This is very important in design. Having things placed too far apart in design can make a page feel empty. Parts of a design that are too close, on the other hand, can create an uncomfortable tension. Proximity is also important when you are trying to create relationships between elements in your design. For example, if you paint a bowl of fruit on one side of your canvas and then one single apple on the other, the single apple will become its own element and will not feel associated with the bowl of fruit by an audience.

Scale – Scale is used by sizing different elements in a design. The size of an element in a design can help determine how much it stands out.

Contrast – When most people think of contrast they usually think of colors. Contrast can use complementary colors, which are ones that are opposite from each other on the color wheel. Some examples include, black and white, red and green, blue and orange, purple and yellow. Colors like black and light pink also contrast well against each other. They are contrasting colors because they each carry an even weight when viewed. Contrast can apply to the size of objects as well.

Repetition – This principle of design is especially important in business. Repetition should be used with consistent branding, repetitive fonts, and colors.

Hierarchy – The principle of hierarchy is important, especially when using typography. Hierarchy is described as the way people view a design. For example, the large text is usually seen first on a page. That is why titles are almost always the largest text on a page. You can create a strong hierarchy using the elements listed before, especially in contrast, proximity, and scale.

Keep your content consistent

Another important thing to remember when designing for your business is to keep things consistent. This is when the principle of repetition comes into play. Consistency helps make a brand memorable. Your audience should recognize a post from your supplement business right away. Some ways to do this are to have a consistent color scheme, style for graphics, and style for photos. For more information on this topic, check out our article, “Why Brand Consistency is Important”. Another way to help keep your designs consistent is to create a style guide. A style guide is a document with a list of colors, fonts, logos, and other elements that should be used throughout your website, social media, printed material, etc. Using a style guide and the principles of design will help you with designing content for your supplement line.


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Creating Photoshop Mock-ups for Your Products

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Creating Photoshop Mock-ups for Your Products

Mock-ups are used throughout the digital and print world to display designs and products. They can help make displaying products easier and more effective. Rather than having photoshoots for each product change, mock-ups can be reused while still looking nice. Here is what you need to know about creating Photoshop mock-ups for your products.

Only take high-resolution photos

A woman working on a Photoshop mock-up

Using a DSLR camera and good lighting, take high-quality photos of a bottle to use for your mock-up templates. Having a basic photo will give your mock-up a proper perspective and help create a vanishing point. Mock-ups that use high-resolution photos are best for displaying on multiple devices. This could be anything from a mobile device, to a laptop, to a large T.V. screen. For photos, you should shoot for 300 dpi or better. This applies to both images of the products and the template. Matching image quality will result in a more realistic mock-up. When the qualities do not match, the mock-up will appear too edited.

For the best lighting indoors, try to shoot during the day when natural lighting is best. Avoid yellow or other lights that will create harsh shadows. When outdoors, shooting in the morning and late afternoon are best. The sun is too high in the afternoon, so photos taken at this time will result in harsh shadows. When creating Photoshop mock-ups for your products for listings on Amazon or your website, you will need a plain white background with just the product. Using a studio or a lightbox will help you get high-quality images for these product listings. For more tips, read our article, “Product Photography on a Budget“.

Create a file in Photoshop

Draw a shape – Once you have your image, you will need to open it up in Photoshop and draw a shaper over the area you are going to replace. Use the shape tool in Photoshop to do this and be sure that the entire area you want to replace is covered.

Create a smart object – Before doing anything else to your image, convert the shape you just created into a smart object. You can do this by right-clicking on the layer that the shape is in. When the drop-down menu appears, select “Convert to Smart Object”.

Fix the perspective – To make the shape you created fit your bottle, you will need to adjust the perspective of it. To do this, find “Edit” in the menu at the top. Go to Edit > Transform > Distort. Resize the shape to fit the shape you want to replace with your label. Lowering the opacity so the image is see-through will make it easier to resize. When you are finished making any changes, be sure to click “Enter” and raise the opacity to 100% if it was lowered. Your bottle should look like the image below either with or without a background.

Add your image – Find the layer your smart object is in and double click on the small thumbnail image you see there. A screen will then open with just your smart object shape you created. You can then upload the image you want to add to your product by going to File > Open. Drag the image over the smart object and drop it so it fills the entire shape. Once finished, hit “Save” and close that one window.

Adjust details – Your image should now be where your smart object was located. You may need to adjust different things like shadows and brightness until the added image matches the rest of the mock-up.


The Easy Way to Create Product Mockups in Photoshop

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Email Marketing Ideas for Your Supplement Line

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Email Marketing Ideas for Your Supplement Line

One of the most effective marketing tools nowadays is email marketing. Millions of people spend their mornings scrolling through their inboxes when they first get up. The question however is, how do you get your audience to open your emails rather than send them straight to the trash? Here are some email marketing ideas for your supplement line to help you get started. For those who want to learn more about why this is important, read our article, “The Importance of Email Marketing”.

Holiday Discounts

The holidays are one of the most common times companies will send out emails to their subscribers. This is because companies know that people will already be spending money. Sending your customers discounts during holidays is a great way to grab their attention.

Announce New Products

One way to play off the curiosity of others is to announce new products. These emails are especially effective for those who are already loyal customers. A new product from a company they already love and trust can be exciting. You can even send your subscribers a sneak peek of these new products.

Related: Importance of Blogs on Websites

Birthdays and Personalization

One of the first things many people wake up to on their birthday is emails wishing them a happy birthday. Some even offer a discount or some other gift just for you. Although usually an automated message, it is still a fun reminder that it’s your birthday. Another way to catch the attention of your subscribers is personalization. Address them by their first name at the beginning of each email.

Abandoned Carts

Sometimes buyers might be a little hesitant to make a purchase. They may add things to their cart just to leave them there. This happens for several reasons. Sometimes people may want to do more research on the product. This can include reading reviews or learning more about the return policy before they commit. Other times it could be because the product is just out of their price range. Sending them a reminder about their abandoned cart or even offering a discount can help give them the extra push they needed to purchase the supplements they wanted.


Educating subscribers on your best-sellers and how effective they are is a great way to help them decide what products to buy. You can even add reviews from previous customers in your emails about these products.

Final Sales

If you are planning to discontinue certain supplements, be sure to let your subscribers know. This can give anyone a chance to snag something they have had their eye on before it is gone.

There are so many other email marketing ideas for your supplement line out there. These are only some of the most common and effective ones. Most importantly, be sure to find the right balance for your subscribers. Most people dread multiple emails from the same company in one day.

things to avoid in the supplement industry

Things to Avoid in the Supplement Industry

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Things to Avoid in the Supplement Industry

Starting up a new dietary supplement company can be a rewarding business venture. While manufacturers do make it easy to get started, there are some things you will need to be aware of. Here are some things to avoid in the supplement industry. Following these guidelines will help you avoid a lot of business mistakes.

Making claims

Making certain claims about your products will not only get you in trouble with customers but with the FDA as well. Be careful about what you say about your products online, on paper, and even in person. Dietary supplements are not qualified to treat illness or disease, so do not say they are. For more information about what type of claims you can make about your product, read the statement from the FDA here.

Not putting value over price

When it comes to just about anything, ingredients matter. The same is true for dietary supplements. Luckily, the FDA requires that all dietary supplements are GMP certified. Another thing to avoid in the supplement industry are manufacturers that do not provide high-quality products. Many manufacturers offer great prices. However, you will sacrifice quality. A business owner who truly believes in their product and wants to help people will choose quality over quantity.


While it is important to market your supplement products appealingly, you should never be dishonest. Using fake reviews, fake customer results, or fake labels will only kill your reputation. Do not make your product out to be something that it is not. Let your customers be pleasantly surprised when they see their results. Over time, happy customers will help you build a solid reputation.

Not having a target audience

Many supplement companies may believe that their supplements are for everyone. However, targeting everyone in your marketing is pretty much impossible. Everyone is different and has different interests. They also have different health concerns, salaries, hobbies, genders, and ages. Not only that, but people all over the world have different cultures, languages, and trends. What you need to do is narrow down your audience and create content that would appeal to them so they will buy your product. For more information, read our article, “Creating Content for Your Target Audience”.

online courses to help with your supplement business

Online Courses to Help Your Supplement Business

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Online Courses to Help Your Supplement Business

When starting your own business with Private Label Liquids, there is a lot to learn. It can sometimes feel a little overwhelming. Luckily, there are ways to help you learn and improve your knowledge of entrepreneurship. Many people can study business in school, but there are online options available as well. Here are some of the best online courses to help your supplement business.


Believe it or not, YouTube is one of the best online courses to help your supplement business. Just search for a topic you want to learn more about, and it is most likely there. Some channels post regularly about entrepreneurship. Some of these channels include:

  • Marie Forleo – This YouTuber is also a motivational speaker and author. You can subscribe to her YouTube channel or even sign up for her online business training school.
  • Bryan Elliott – This businessman’s YouTube channel focuses on interviewing business owners to learn about what makes them successful. If there is any advice you should take for your business, it is advice from these successful entrepreneurs.
  • Rand Fishkin, CEO of Moz – The company Moz is centered around learning and improving your SEO skills. To learn even more, subscribe to the CEO’s YouTube and learn about SEO and marketing from the best. They do not post videos too often, but the content they have already created is very valuable.


One great online business course is EdX. While you do need to pay to earn a certificate, there are some great courses offered. While many people do have issues with the courses timing out before they can finish every so often, it is still one of the best out there. It can be a little tricky to find the best courses for a decent price. Courses from some of the top colleges have a lot of great information. You just need to pay attention to when a class you want to enroll in is available. Here are some of the top-rated courses:


Another platform for learning is Udemy. This website offers hundreds of courses that you can pay to take. Many people have loved taking courses on Udemy. Be sure to only take courses with great instructors and positive reviews. Some courses will be better than others. Some of the most popular courses include:


There are even lectures you can find about business on iTunes. This is a great option for people who are busy and always on the go. Download the lecture and listen to it while driving to work or even while cleaning your home. Unlike other courses, there is also no time-limit for when you need to finish it. There are also podcasts available on iTunes about entrepreneurship that many people enjoy listening to. The topics of these podcasts range anywhere from advice and insights to motivation. For ideas for some great podcasts to listen to, check out our article, “Podcasts for Entrepreneurs“.

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What to Look for in a Private Label Manufacturer

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What to Look for in a Private Label Manufacturer

When it comes to a private label manufacturer for your supplement line, it is important to make sure to find a company that will be a good fit. This will ensure the safety and quality of your products. Not all private label manufacturers will work. It all depends on what you are looking for. Here is what to look for in a private label manufacturer for your supplement line.

High-Quality Products

One of the first things to find out about is the quality of the products the company makes. Where do the ingredients come from? The best supplements will use high-quality ingredients. On top of quality, the products should also be safe. You should only work with private label manufacturers who are cGMP compliant, NSF registered, and meet certain FDA regulations. Be sure that whatever country you manufacture your products in also has strict regulations for dietary supplements. The U.S., for example, has many rules that are enforced by the FDA. Many countries also treat supplements differently. Some regulate them as food while others may regulate them as drugs or medication. A list of how countries regulate their dietary supplements can be found here.

Graphic Design Services

Most private label manufacturers for supplements will offer graphic design services. Some may include these services as part of your order, and some may charge extra. Be sure to pay attention to what they offer. If they do not offer these services, you may find yourself scrambling to hire a graphic designer. This can get pricy.

Custom Formulas

Many private label manufacturers offer stock products. Stock products are great to add to your shop and easy to get started with. Once your label is on them, they are ready to go. Some companies also offer custom formulas. If you would like to start with a custom formula or would like to manufacture one eventually, this is a great service for your manufacturer to offer.

Minimum Order Quantities

Any professional and reliable private label manufacturer has minimum order quantities. This is how they can sell to you at a lower price per bottle. Minimum order quantities can range from anywhere to an order of 12 to hundreds of products.

Solid Reputation

Another thing to look for is a company that has a solid reputation. While a brand-new business could be great, you may never know. Working with a company that has been operating for years will most likely mean people who are knowledgeable about the dietary supplement industry. It all depends on how much risk you are willing to take.

There are so many private label manufacturers out there in the dietary supplement industry. That is why it is important to find a manufacturer that fits your needs. Find out what to look for in a private label manufacturer and get started selling your line of supplements. To find out more about Private Label Liquids, check out our article here.


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Creating a Supplement Logo

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Creating a Supplement Logo

The most noticeable thing when anyone looks at a product is branding and product design. The colors, patterns, and logo all determine how a customer views a product. While Private Label Liquids provides label design, you will need to have a logo created for your company. Here are some tips and tools for creating a supplement logo. To learn more about starting a supplement line with Private Label Liquids, read the article here.

Keep It Unique

woman designing a logo

One of the worst things you can do with your supplement logo design is to create something cliché. When many people begin designing logos, they tend to add the name or initials of the business inside a circle. Do not do this. There is nothing unique about this logo and it will not be memorable to customers. Avoid basic fonts as well. Try to design your font or purchase a font that fewer people have access to. Trends are another thing to avoid. While it may seem like a great idea to design a trendy logo, there will be hundreds just like it. Instead, spend time thinking about the message behind your company and what you stand for. Spend time sketching pages full of designs. Eventually, a great idea will come. It is also important to be careful about avoiding designs similar to other companies.

Tools to Help

To create your logo, you will need some type of graphics software. Luckily, there are a lot of options out there at all different prices. However, the best software will be pricier. Here are some of the most popular graphics softwares for creating a supplement logo:

Adobe Illustrator – Illustrator is by far the most popular and professional option for designing logos. It is also the most expensive. For Illustrator alone, it would cost you around $20.99/month. It is also difficult to learn how to use it if you do not already have experience working with it.

Canva – This is another popular graphics tool that many designers use. There are so many great options available. Plus, it is very cheap. You can either create a free account or pay for a premium. The graphics will look professional, but you will have to compromise on customizations. This means an unoriginal logo.

Sketch – A software that is comparable to Illustrator, is Sketch. Knowledge if this software is even becoming required for many designers. The best part, the price. Unlike Adobe Illustrator, individuals only need to pay a one-time fee of $99. For teams, $9/month.

When to Hire a Designer

If you want a high-quality logo for your products, hiring a professional designer is not a bad idea. Designing logos does not come easily to everyone. Designers are talented and have most likely finished years of schooling to create beautiful logos. There will be a difference between a handmade logo and a professional logo. However, not everyone can afford a professional designer. The great thing about a startup is that you have time to experiment with handmade logos and update your brand later once you have more cash flow. When you do need to hire a designer, there are many platforms online created for just that. Some of these top online platforms include:


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Private Labeling: Immune Vitamins

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Private Labeling: Immune Vitamins

It is inevitable that your body will be under attack by some form of virus or bacteria at some point or another. While many people will just tough it out and wait to feel better, they forget that they can do things to prevent this. One of the best things you can do to prevent yourself from getting sick is by eating a balanced diet, full of the vitamins and nutrients that are needed to boost the immune system. Many people fall short on their nutrient intake. This is where supplements come in. Continue reading to learn more about immune-boosting vitamins and private label immune-boosting supplements.

What Are The Immune-Boosting Vitamins?

Vitamin C

Ascorbic acid, otherwise known as vitamin C is one of the most well known of the immune-boosting vitamins. In the body, this vitamin serves as an antioxidant that can help fight against free radicals. It is also used to help wounds heal properly. In addition, when it comes to immune-boosting, vitamin C is an excellent nutrient. This is because scurvy, also known as vitamin C deficiency can leave you with a weakened immune system.

One review study of 148 different studies looked into vitamin C and in relation to infections. The researchers came to the conclusion that “vitamin C plays a role in preventing, shortening, and alleviating diverse infections.” The review found that these infections could range from the common cold all the way to pneumonia.

Vitamin C is also a water-soluble nutrient meaning that the body does not store it anywhere and gets rid of it each day through urine. This makes it extremely important to make sure you are getting enough of it. The National Institutes of Health give the following as daily recommended amounts for vitamin C.

Age Recommended Daily Amount
0-6 Months40 mg
7-12 Months50 mg
1-3 Years15 mg
4-8 Years25 mg
9-13 Years45 mg
14-18 Boys75 mg
14-18 Girls65 mg
Adult Men90 mg
Adult Women75 mg
Pregnant Women85 mg
Breastfeeding Women120 mg

You can get vitamin C from many different sources such as citrus fruits. Some of the best of these are oranges and grapefruit, however, there is one food that contains almost double the amount of vitamin C, bell peppers. In addition to certain fruits and vegetables, many other foods and drinks have been fortified with added vitamin C.

Vitamin D

Vitamin D is another immune-boosting vitamin. It is used to help absorb calcium to maintain strong bones. Almost every part of the body needs vitamin D to function properly. Vitamin D plays an integral role in the immune system as it used to help fight off invading viruses and bacteria. It is important to get the recommended daily amount as dictated by the National Institutes of Health.

AgeRecommended Daily Amount
0-12 Months400 IU
1-12 Years600 IU
14-18 Years600 IU
19-17 Years600 IU
71+ Years800 IU
Pregnant & Breastfeeding Women600 IU

You can get adequate amounts of vitamin D from the foods that you eat, though some people find it necessary to also take a supplement (especially during the winter months). Some foods high in vitamin D are fatty fish and cheese. However, the main source of vitamin D for people is the light from the sun thus giving it the name, “the sunshine vitamin”. Your body can only produce vitamin D when the skin comes into direct contact with the sun.

Unlike vitamin C, vitamin D is one of the many fat-soluble vitamins. This means that the body stores it up when it does not use it and keeps it for later use. This makes it possible for excessive amounts of vitamin D to build up in the body. This is why it is only recommended that if you are already getting enough, you do not start a vitamin D supplement.

Vitamin E

In the body, vitamin E serves as an antioxidant with vitamin C to help fight off free radicals. Vitamin E is also used in the cells to help them function and interact with each other. In addition to both of those, vitamin E is needed to boost the immune system to help fight off viruses and bacteria. The National Institute of Health reminds people to get the recommended daily amount of vitamin E.

AgeRecommended Daily Amount
0-6 Months4 mg
7-12 Months5 mg
1-3 Years6 mg
4-8 Years7 mg
9-13 Years11 mg
14-18 Years15 mg
Adults15 mg
Pregnant women15 mg
Breastfeeding Women19 mg

Some of the most common sources of Vitamin E are nuts and nut oils. Almonds and sunflower seeds contain some of the highest levels of vitamin E. In addition to that, avocados, Atlantic salmon, and rainbow trout also contain small amounts of it, meaning you have a wide variety of foods to choose from.

As with vitamin D, this nutrient is a fat-soluble vitamin meaning you do not want to get too much of it as your body won’t have an easy means of removing it. However, getting too much of it is very rare and will usually only happen when someone excessively supplements the vitamin.

Private Label Immune-Boosting Supplements

Here at Private Label Liquids, we have our Immune Boost stock formula that contains all three of the above mentioned immune-boosting vitamins. To start private labeling with us and get your own private label immune-boosting supplements please visit our website here or call us today at (888) 866-5755.


There are many reasons to get one of the private label immune-boosting supplements, most importantly is to help get your customers the nutrients they need to stay healthy. If you are looking to start an immune-boosting supplement, talk to your doctor as they will let you know if one is right for you.


featured image for label must-haves for your supplement line

Label Must-Haves for Your Supplement Line

featured image for label must-haves for your supplement line

Label Must-Haves for Your Supplement Line

When it comes to dietary supplements, there are a lot of strict guidelines. The FDA has a set of label must-haves for your supplement line. Whether you are designing your labels or having someone else design them, it is important to be aware of what these guidelines and rules are. Following their guidelines before attempting to sell your supplements can save everyone a lot of hassle.

Supplement Facts

Every supplement label must have an information panel with supplement facts. This is located on the right of the display panel. Under the heading that reads: “Supplement Facts”, the serving size and servings per container should be listed. Another one of the first things required in the supplement facts panel is the list of nutritional values. These are things like vitamin A, vitamin C, calcium, etc. List every nutrient out with measurement and average daily value amount per serving as well.

Underneath the list of nutrients, or to the right, should be the ingredients for the safety of consumers. As for style, the title “Supplement Facts” must be larger than the rest of the text on the panel. The text should be easy to read, not touch surrounding design aspects, and have plenty of space between lines. The text should also be black and have a black hairline border surrounding it. The background color should also be solid white or light-colored neutral.

Display Panel

This is the panel that consumers see first and use to identify your supplement. This panel must have the name of the product and display the words “dietary supplement”. Most labels include the name or company logo above all of this. It also must let the consumer know the net quantity of the product (ex: 1fl. oz.). Directions should be placed on the bottle, so the consumer knows how to safely use the supplements. This information is usually found to the left of the main display panel. Another thing that is required on the label is the name and address for the manufacturer, distributor, or packer. Not only that but the country where it was manufactured needs to be specified on the label as well in English.

There are a few other requirements for the display panel of your supplements as well. You must leave our claims that your supplement does not treat, diagnose, or cure any diseases. A claim that your product has not been evaluated by the FDA. Supplements containing Iron must also provide the following warning:

“Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.

Luckily, Private Label Liquids provides label design for your supplements. However, if you are designing your labels, be sure that you have these label must-haves for your supplement line. Keep in mind that this is not a comprehensive list. A full comprehensive list with requirements can be found on the FDA’s website here.


woman sleeping on top of bed with floral bedding - private label sleep supplements

Private Label Sleep Supplements

woman sleeping on top of bed with floral bedding - private label sleep supplements

Private Label Sleep Supplements

According to data provided by the American Sleep Apnea Association, it is estimated that around 50 to 70 million Americans are affected by some type sleep related problem. Not getting enough sleep can have many different consequences to your overall health. However, there is something that may be able to help. This is melatonin. Continue reading to learn more about melatonin and private label sleep supplements.

What Is Melatonin?

Melatonin is a hormone that is naturally made in the body. It is also often called the sleep hormone because high levels of melatonin can help you fall asleep. This can allow you to get the rest that you are in need of. However, it is important to note that melatonin, whether it comes from your body producing it naturally, or from a private label sleep supplement, won’t just knock you out when you need to get some sleep. In fact, it does something else entirely.

How Does Melatonin Work?

Melatonin works in conjunction with your circadian rhythm. The circadian rhythm is simply your body’s internal clock, which lets your body know when it is time to fall asleep, wake-up, and eat food. When the sun goes down and the sky gets darker, melatonin levels in your body start to naturally rise. In addition to that, melatonin also binds to receptors in the brain that help lower dopamine levels in your eyes.

Dopamine is another hormone that occurs naturally in your body. It is responsible for helping you stay awake. Reduced dopamine levels in your eyes along with increased melatonin helps you feel more relaxed and can help you fall asleep. One thing to note about melatonin is that light can suppress melatonin production, meaning if you are on your phone or other electronic devices, your body won’t be able to get as much melatonin which can cause you to have trouble falling asleep.

Melatonin Sleep Supplements

As previously mentioned, your body naturally produces melatonin when there are low levels of light. Unfortunately, due to technology being everywhere and many people watching Netflix until bed, they are not getting enough melatonin to help them fall asleep. This is where sleep supplements come in to help. Here at Private Label Liquids, we have our Sleep Aid liquid supplement stock formula that is ready to go with your own label on it.

Why People Take Melatonin Supplements

In addition to just simply not getting enough sleep at night due to a lack of melatonin production, there are many other reasons as to why people take a melatonin supplement. In fact, many people use it to treat insomnia occasionally. However, states that “While melatonin may help treat occasional insomnia, it’s unclear whether it’s safe to use long term.” In addition to many people using sleep supplements with melatonin to help with occasional insomnia, some people use supplements with melatonin to help with jet lag. The sleep experts at also recommend that you use it 2 hours before you go to bed. Be sure to also use it 2 hours before your bedtime in your destination so you can arrive and fall asleep with ease.


When it comes to whether or not you should invest in some private label sleep supplements, it may be wise to do so. Many people would benefit from one, and this, in turn, means you have many potential customers. Be sure to check out one of our previous articles to learn about some Tips for a Better Night’s Sleep.

How To Get A Private Label Melatonin Supplement

As previously mentioned, here at Private Label Liquids, we have our Sleep Aid stock formula. This formula has melatonin and other ingredients to help you and your customers get the rest you deserve. One amazing advantage of private labeling is that it allows you to sell the product with your own label and under your brand name. Another great benefit of private labeling is that it allows you to have your finished product shipped out and to you within a matter of months or even weeks. Here at Private Label Liquids, we fulfill all of these along with our low minimum of 12 bottles, and an in house designer to help make your label perfect.


featured image for tips for selling supplements on Amazon

Tips for Selling Supplements on Amazon

featured image for tips for selling supplements on Amazon

Tips for Selling Supplements on Amazon

Selling on Amazon is a must nowadays. However, there is a lot of competition. Here are some tips for selling supplements on Amazon to help you get started. To learn more about how to get started selling liquid supplements, follow the link here.

Get everything planned before setting up your account

Before creating your account, go through a checklist of everything you need to start selling. It is important to have everything ready beforehand because Amazon will begin to charge you. The moment you create your account as a seller, they will start withdrawing money. A few things to have ready beforehand are:

  • Images for your listings
  • Who will handle Amazon inquiries
  • Necessary paperwork like business name, address, tax information, etc.
  • How much you plan to sell items for and profit
  • Have listings planned out and ready to activate

Start small

One of the best tips for selling supplements on Amazon, in the beginning, is to start small. You do not need to start selling a ton of items all at once. Once you start selling out, add more to your inventory. You can even start adding variations of your products.


If marketing or optimization is not your thing, you can outsource and get help from professionals. There are hundreds of professionals who charge a wide range of prices per hour. You can find freelancers using services like Upwork, Freeup, and Lancer.

Avoid fulfilled by merchant listings

man entering personal information for Amazon account

When selling dietary supplements on Amazon, you should avoid creating a fulfillment by merchant listing. These listings are created when a merchant wants to take care of all packaging, shipping, returns, etc. These listings should only be reserved for the most expensive items on Amazon. Using this listing type for a supplement will put your listing on one of the last pages. Instead, use fulfillment by Amazon. You will box your items and send them to Amazon warehouses, and they will take care of the rest. Not only will it be easier for you, but your customers will be more likely to purchase your products this way.

One of the perks of allowing Amazon to store and ship your products is not having to worry about damaged or missing items. Amazon will become responsible for taking care of these unfortunate situations. This will save you a lot of time and stress.

Download the Amazon seller app

One great tool to download is the Amazon seller app. This app is a quick way to check how much you can make from each product you are selling. Not only that, but you can check and see how much you can make selling other products. The app provides a free revenue calculator to help you do this. All you do is search for a product, enter in how much it costs, what you pay, and then Amazon will calculate the total fees and how much profit you can make. This is a great way to keep track of how much you should make after selling all your products.

Do not list prices lower than similar items

When listing your supplements on Amazon, there will most likely be sellers with the same products or similar products. Do not list your price lower than theirs. This will only cause other sellers to lower their prices as well, creating less revenue for you and everyone else. Simply find the lowest price for similar supplements and match it.


laptop with Facebook pulled up - running a private label Facebook business account

Do’s and Don’ts Of A Private Label Facebook Business Account

laptop with Facebook pulled up - running a private label Facebook business account

Do’s and Don’ts Of A Private Label Facebook Business Account

Running a private label Facebook business account for business can allow you to reach potential customers that you would have never reached before. However, many businesses are not using their Facebook business profile in the correct way which is limiting the number of people that they are reaching. So, how do you avoid this by using your Facebook business profile to its potential? Continue reading to learn more about some Do’s and Don’ts of running a Facebook profile for your business.

Running A Private Label Facebook Business Account


Fill Out “About” Section

The “About” section on your business’s Facebook page will tell the people visiting it what your business is all about. You want to fill in all of the information you can to the best of your ability to make it easier for your customers to find you. be sure to use keywords in your “About” section too such as liquid vitamins or liquid supplements. Another thing to make sure you do is use a recognizable profile picture so someone can easily find you. Many businesses use their log which is perfectly fine, just make sure that it fits the space correctly.

Post Consistently

Posting consistently will allow you to stay in front of your audience and keep your audience growing. To find how often you should post, start with only posting once a day and see if you can up that number to get more engagement. Be sure to occasionally throw in a “behind the scenes” post showing what it is like in your warehouse or store. This can give the account a more human feel to it instead of sounding like it is all one ad.

Use Hashtags Correctly

Many people tend to use hashtags on Facebook the same way they would use them on Instagram by just adding as many hashtags they can fit. This is, in fact, the wrong way to use hashtags on Facebook. For example Buzzsumo, an insight tool for Facebook analyzed over 1 billion posts on Facebook and found that the ones without hashtags tended to do better than the ones without. Before you stop using hashtags altogether, maybe you should rethink how you use them. Instead of filling up space with them, try and use one or two as keywords so when someone searches it, your post will show up.

Analyze Your Account

Many people either don’t use it correctly or forget that Facebook has a built-in analytics tool that you can use to help grow your business. In fact, this is one of the best benefits of a business Facebook account. Some examples of the insights it provides are post likes, page views, and reach. You can use these insights to see which posts did better than the others so you can improve the content you share such as a certain product performing better than another. Be sure to check out one of our previous articles to learn about some more Benefits of A Business Facebook Account.


Over Post

As mentioned above, it is important to make sure that you are posting consistently to Facebook to stay in front of your audience. However, there is a point where it gets annoying about how often you post as many will find that it is annoying and unfollow you. To add to that, the algorithm at Facebook is designed to discourage posting too often. This means your posts won’t be seen and you will have wasted valuable time.

Post Irrelevant Content

Just because something is “trending” doesn’t mean you have an excuse to post about it. For example, if a certain meme format is trending, and you already occasionally post memes relating to your brand, or private label vitamins, by all means, go ahead and share as you could get new followers. However, if something is trending and it has nothing to do with your business, then don’t post about it.

Forget To Respond

One thing that many businesses struggle with is responding to comments, tags, or messages they receive on their Facebook pages. It is important to respond to these in a timely manner. Some ways to respond are answering a question asked, or just simply replying to the comment with thanks for the input. Just because you have something that auto-replies doesn’t mean all the questions have been answered.

Assume Anything

What this means is that don’t just assume that something that some other business did on Facebook gained them a plethora of new followers is what’s going to be what you need to do to gain some for yourself. Don’t be afraid to experiment with what you are posting and when you are posting to get the best results possible.


When it comes to running a private label Facebook business account for a private label business, there is a lot to know so you can be successful and gain as many followers as possible. If done correctly, you can better use it to do this by following the items mentioned above. Most importantly, make sure you test everything, because what may have worked for one company probably won’t work for yours.


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