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laptop with Facebook pulled up - running a private label Facebook business account

Do’s and Don’ts Of A Private Label Facebook Business Account

laptop with Facebook pulled up - running a private label Facebook business account

Do’s and Don’ts Of A Private Label Facebook Business Account

Running a private label Facebook business account for business can allow you to reach potential customers that you would have never reached before. However, many businesses are not using their Facebook business profile in the correct way which is limiting the number of people that they are reaching. So, how do you avoid this by using your Facebook business profile to its potential? Continue reading to learn more about some Do’s and Don’ts of running a Facebook profile for your business.

Running A Private Label Facebook Business Account

Do

Fill Out “About” Section

The “About” section on your business’s Facebook page will tell the people visiting it what your business is all about. You want to fill in all of the information you can to the best of your ability to make it easier for your customers to find you. be sure to use keywords in your “About” section too such as liquid vitamins or liquid supplements. Another thing to make sure you do is use a recognizable profile picture so someone can easily find you. Many businesses use their log which is perfectly fine, just make sure that it fits the space correctly.

Post Consistently

Posting consistently will allow you to stay in front of your audience and keep your audience growing. To find how often you should post, start with only posting once a day and see if you can up that number to get more engagement. Be sure to occasionally throw in a “behind the scenes” post showing what it is like in your warehouse or store. This can give the account a more human feel to it instead of sounding like it is all one ad.

Use Hashtags Correctly

Many people tend to use hashtags on Facebook the same way they would use them on Instagram by just adding as many hashtags they can fit. This is, in fact, the wrong way to use hashtags on Facebook. For example Buzzsumo, an insight tool for Facebook analyzed over 1 billion posts on Facebook and found that the ones without hashtags tended to do better than the ones without. Before you stop using hashtags altogether, maybe you should rethink how you use them. Instead of filling up space with them, try and use one or two as keywords so when someone searches it, your post will show up.

Analyze Your Account

Many people either don’t use it correctly or forget that Facebook has a built-in analytics tool that you can use to help grow your business. In fact, this is one of the best benefits of a business Facebook account. Some examples of the insights it provides are post likes, page views, and reach. You can use these insights to see which posts did better than the others so you can improve the content you share such as a certain product performing better than another. Be sure to check out one of our previous articles to learn about some more Benefits of A Business Facebook Account.

Don’t

Over Post

As mentioned above, it is important to make sure that you are posting consistently to Facebook to stay in front of your audience. However, there is a point where it gets annoying about how often you post as many will find that it is annoying and unfollow you. To add to that, the algorithm at Facebook is designed to discourage posting too often. This means your posts won’t be seen and you will have wasted valuable time.

Post Irrelevant Content

Just because something is “trending” doesn’t mean you have an excuse to post about it. For example, if a certain meme format is trending, and you already occasionally post memes relating to your brand, or private label vitamins, by all means, go ahead and share as you could get new followers. However, if something is trending and it has nothing to do with your business, then don’t post about it.

Forget To Respond

One thing that many businesses struggle with is responding to comments, tags, or messages they receive on their Facebook pages. It is important to respond to these in a timely manner. Some ways to respond are answering a question asked, or just simply replying to the comment with thanks for the input. Just because you have something that auto-replies doesn’t mean all the questions have been answered.

Assume Anything

What this means is that don’t just assume that something that some other business did on Facebook gained them a plethora of new followers is what’s going to be what you need to do to gain some for yourself. Don’t be afraid to experiment with what you are posting and when you are posting to get the best results possible.

Conclusion

When it comes to running a private label Facebook business account for a private label business, there is a lot to know so you can be successful and gain as many followers as possible. If done correctly, you can better use it to do this by following the items mentioned above. Most importantly, make sure you test everything, because what may have worked for one company probably won’t work for yours.

Sources

https://www.amanet.org/articles/ten-facebook-dos-and-donts/
https://newdentistblog.ada.org/dos-and-donts-your-practices-facebook-page/
https://www.digitalmarketing.org/blog/facebook-audience-insights

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Affiliate Marketing for Businesses

featured image for guide to affiliate marketing

What is Affiliate Marketing for Businesses?

One of the most popular and effective marketing strategies nowadays is affiliate marketing. Many people may not know what affiliate marketing is, but it is everywhere. Amazon even uses it to bring in 40% of its sales. The ads you see on blogs and YouTube videos are all forms of affiliate marketing. It can be a great tool to use for businesses, but how does it work? What is affiliate marketing for businesses? Here is what you need to know about affiliate marketing.

Affiliates sign up for a tracking URL

When someone signs up and is approved as an affiliate, they are given a URL link for tracking. This is how to know which affiliate is driving sales. Affiliates can use these links in numerous ways to drive sales. They can use them in blogs, YouTube videos, emails, etc. However, the company can regulate how and where they use their affiliate links. Some of the best services that help companies track these URL’s and help affiliates sign up include:

Affiliates get paid after purchase

When a customer follows an affiliate link and makes a purchase, that is when an affiliate makes a commission. The nice thing about using affiliates is that you only need to pay them when a customer has made a purchase using their link. If someone follows the link but never makes a purchase, you do not need to pay your affiliate anything. Not only that, but you also get to set the price or percentage commission that an affiliate makes before they sign up. This is a great way to market because you will only be paying for actual results, not just impressions. This marketing tactic can be way more cost-effective than paid ads.

Little risk involved

Affiliate marketer writing a blog

One of the nice things about affiliate marketing is that there is hardly any risk. Learning about affiliate marketing for businesses is a great place to get started. However, one of the risks is that you do not have control over how affiliates market your product. That is why you should be careful when choosing affiliates. Many websites allow affiliates to sign up themselves without any indication of how they will represent the company. If possible, only choose people who will represent your product the way you would like them to. Be selective and only choose people who have the same company values and will not give your company or product a bad reputation.

Although about 80% of companies use affiliate marketing, recruiting affiliates to your own company may not be an easy task. You will need to incentivize people to join your affiliate program. Give them a reason to market for you. These are ways to help motivate your affiliates and have a successful marketing tactic for your company. The best part is that almost any company can use affiliate marketing. Read our article here to get started selling your own supplement line.

Sources

https://www.business.com/articles/why-smbs-use-affiliate-marketing/

phone on glass table with Facebook pulled up -benefits of a business Facebook

Why Use A Facebook Business Profile

phone on glass table with Facebook pulled up -benefits of a business Facebook

Why Use A Facebook Business Profile

Many people who own and operate a business are using Facebook. However, many of those small business owners do not have a Facebook page for their business. Without one, you cannot do many things that could bring in new customers. So, what can a business account on Facebook do for you? Continue reading to learn more about the benefits of a business Facebook profile.

Benefits Of A Business Facebook

Exposure To More Customers

If you do not have a business profile for Facebook, you are missing out on the opportunity to reach more potential customers than ever before. This is because there are over 1.62 billion people who log onto Facebook each day. This means that there are going to be people who are interested in your product or service, that you didn’t know about. However, one thing to note is that just because 1.62 billion people are active each day, doesn’t mean it won’t take significant efforts to get them following your page.

Lower Cost

Many business owners will spend a lot of money to market and advertise their business or select products they provide. However, starting up a business Facebook account can allow you to reach many people and advertise to them for the low cost of $0. Even though starting up a Facebook page for your business does not cost money, it still isn’t free as you will need to put work in before you can really see your sales improving. If you find that you have the extra money in your budget, you can still pay for advertising to reach even more people.

Advertising

As previously mentioned, you can be successful on Facebook without spending a dollar. However, due to the Facebook algorithm, it can be incredibly difficult to get new followers without spending on advertising. The longer you have a business profile, the more you will come to realize how beneficial it is to ad Facebook ads to your budget. Not only will it allows you to reach a good majority of your current fans, but your posts will show up on the news feeds of people who have interests related to your business. Another benefit of Facebook is that you do not have to spend much to reach a lot of people. Sometimes, Facebook will even give you credit to spend on ads such as $5 or even $15.

A/B Testing

This is a feature within the advertising tools Facebook has. It allows you to change variables in your advertising to help determine the best strategy for future advertising campaigns on Facebook. Facebook does this by allowing you to have two ads that are the same except for one variable that is different such as the target audience or the image. Facebook will then equally divide your budget between these posts and you can see which did better. For example, maybe one of the images gets a lot more engagement than the other and you may want to proceed with only using that image. After a little bit of time, you will be able to determine the best strategy to get the most results.

Facebook Insights

After you have been posting consistently for a while and have gained some followers, you will be able to access some of the insights that Facebook provides. Some examples of these are likes, page views, reach These insights will allow you to see which posts performed better than the other ones. This way, you can see what type of content you should be posting more often to increase your follower count. If you find that your posts are doing better than your videos, try to post more of them while also trying to improve the videos.

In addition to seeing what kind of content you should be posting, looking into your insights can show you what times are better for you to post. This is because you can see where your fans are located and post during the times when they are active. One thing you can do to find the best time to post for your page is to experiment with posting at different times and reviewing the insights to see which posts got the most engagement.

Web Traffic

If done correctly, you can use Facebook to direct people to your website where they may become a new customer. To make this easier for potential customers, you can add buttons and links on your Facebook page that direct them to your website. However, the only way to do this is by using the benefits of a business Facebook page mentioned above.

Watch Competitors

One thing that Facebook has that many other social media platforms do not have is a tool to compare your page to competitors pages. If you go under the insights tab, you can find something called “Pages to Watch.” This allows you to choose pages similar to yours and compare the performance of the pages and posts that they share.

It does this by comparing your page and the pages you selected and showing the total page likes, posts from the last week, and the engagement from that week. If used correctly, you can see what they are doing right, and possibly what they are doing better than you and vice versa, providing valuable information on the type of content you should be posting.

Facebook Store

Another thing that you can do to boost your sales with Facebook is creating a store on your page. There are two ways you can do this. The first way is to create a store directly on your business page so customers can purchase directly from the page. If you already have an online store, the second method is to can link your products to your Facebook store page.

Conclusion

There are many benefits of a business Facebook page that you can receive if you start one. One of the best things about it is that it does not cost any money to start. If you use it correctly, a business Facebook account can bring in many customers. Be sure to check out one of our previous articles to learn about Creating Images On Social Media.

Sources

https://www.digitalmarketing.org/blog/how-do-facebook-ads-work
https://www.digitalmarketing.org/blog/facebook-audience-insights
https://newsfeed.org/heres-how-to-find-out-what-your-competitors-are-doing-on-facebook/
https://zephoria.com/top-15-valuable-facebook-statistics/

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Tips for Saving Money for a Small Business

Tips for Saving Money for a Small Business

One of the biggest challenges many people face when it comes to starting a new business is saving money. With all the daily living expenses everyone has, it can make saving for your dreams seem impossible. However, with the right expertise and discipline, it is possible. Here are some tips for saving money for a small business.

Make lists of things you need and want

written out list for budgeting on a desk

Budgeting is no fun, but necessary for saving. Figure out what items or services you need and want in your life and separate them into two lists. Cooking your meals every week at home or canceling the gym membership you hardly ever use are great places to start. Many people also spend hundreds of dollars a year on drinks like coffee, energy drinks, and soda. Limiting yourself or cutting them out completely will save a lot. Canceling your cable and switching to a cheaper option like Netflix, Disney+, or Hulu are also great options. There are so many unnecessary expenses that people spend money on each month.

Add to your Savings First

Before spending money on groceries and other things, add to your savings first. This is a great way to help you focus on staying within your budget. Try to pretend that the money in savings does not even exist, so you are not tempted to spend it.

Pay off Debts

Debt is one of the worst things for your financial situation. Avoid it if possible and pay it off as soon as possible. High-interest rates will result in your paying a lot more money than was borrowed. Sometimes even double the amount or more! Making debt payments a priority will relieve stress and help you save a lot of money.

Negotiate Prices

This saving tip will require a little more work but can pay off. Try negotiating prices for anything you are spending money on. Negotiate prices with vendors for things like office supplies. Most people or businesses may say no, but occasionally you are sure to hear a yes. This can save you money every so often.

Buy Used When Possible

Another great way to save some extra cash is to buy used. This can be buying secondhand clothes for work, used furniture for your office, or even a used car. Buying a car that is over a year old can save you so much money. Many people even suggest finding a car you can pay for in cash to save on interest costs. Taking care of the things you have and selling them when you are finished with them can even be a great way to make extra money back.

Save on Advertising

There are so many ways to save on advertising costs. Adding flyers and promotions to packages is one way that many companies save money on time and postage. Another great option is to use social media. Read our article, “Upping Your Small Business Social Media Game”, to learn how to incorporate social media in your advertising.

Overall, there are so many tips for saving money for a small business. These are some of the most doable tips, but there are more for those who want to pinch pennies. It can be a lot of work, but worth it when you are finally able to start your dream business.

Sources

https://www.sba.gov/offices/district/nd/fargo/resources/how-save-cash-start-business

phone with analytics pulled up - using Instagram's analytics

How To Use Instagram’s Analytics To Your Advantage

phone with analytics pulled up - using Instagram's analytics

How To Use Instagram’s Analytics To Your Advantage

Many people tend to think that you use Instagram analytics for a business to find out what photo, story, or video did best on your page. This is true, however, you can do much more with this amazing tool. One of the best ways is to look at these posts that performed well and find out why they did so well. This can help you find what your audience wants, therefore allowing you to tailor your content that can bring in more followers and potential customers. Continue reading to learn more about properly using Instagram’s analytics.

How To Access Instagram’s Analytics

Before you can use the built-in analytics tool that Instagram provides, you will need to do a few things first. The main thing you need to do is convert your personal Instagram to a business Instagram account. You can do this by:

  1. Opening profile and selecting the menu in the top right
  2. go to “Settings” then “Account”
  3. Select “Switch to Business Profile”
  4. Connect your business Facebook page
  5. Ensure your account is public
  6. Set up business information

Once you have that done, you will be able to use all of the amazing features that a business Instagram account features.

Using Instagram’s Analytics

There are many features that come with Instagram’s built-in analytics. However, there are some things to know before you get started using these analytics. The first thing is that the first time you open your analytics, it may take some time for Instagram to go through and compose it for you.

The second thing to note is that Instagram will only show you insights for posts that were posted after you made the switch to a business account.

One final thing to know is that some features of insights will not be available until you reach a certain follower count. One example of this is that you will need at least 100 followers before you can see the demographic area of your followers. This is there because if you have less than 100 it will be hard to find your actual audience.

Target Demographic

The first thing you can track with the analytics for Instagram is your target demographic. This includes the gender of your followers along with their age range and when they are most active on instagram. Using these can help you determine what types of content are best suited for your audience and what time to post at.

Another thing you can track with the analytics is where your followers are from. You can see which countries they are in or what top cities your followers are in. Using this, you can find the best time to post based on when your followers are active due to time zones.

Follower Growth

In addition to being able to track the target demographic of your audience Instagram’s analytic tool allows its users to track their follower growth. This is a small, yet useful feature that allows you to see how many followers you have gained. You can compare how well you did throughout the whole year and set goals for the next year.

Insights For Posts

Whenever you post something to your Instagram feed, individual analytics for that post only will be available. Regardless of whether it is a photo or a short video, you will see the same thing. Here are some insights that your posts have.

  • Impressions: This is the total number of times that your posts have been seen.
  • Reach: Reach is similar to impressions, but it is the number of unique accounts that have seen any of your posts.
  • Engagement: This is the number of times that a post was liked, commented, saved, or shared.
  • Saved: As the name suggests this is how many unique accounts have saved your post.
  • Profile Visits: This is how many times your profile was visited by clicking on the post
  • Follows: This is how many people started to follow you.

Insights For Stories

The insights for Instagram stories are similar to the post, however, they differ from posts with the different insights they have. Some insights for stories include the impressions and reach which are the same, but they include other things like:

Exits: How many times someone exited the story. This includes swipe offs, taps, and when they leave after the story is done.

 Replies: This is how many people replied to your story. You can find these replies inside your inbox.

Screenshots: When someone screenshots or screen records your story, you won’t be notified. However, when you view who watched your story, there will be a special icon next to their name.

Insights For IGTV

When you have set up your IGTV (Instagram Tv) channel and have posted videos, you will be able to see insights for them. These insights include some of the others mentioned above, but also include other things like how many views the video got. For a view to count as a view, someone needs to watch the IGTV video for at least 3 seconds before leaving. Another unique insight that these have is how long the video was watched. You can find this by opening the video and tapping the “View Insights” button. If you use this data correctly, you can find the perfect video length for your audience.

Conclusion

When it comes to using Instagram’s analytics to your advantage, there is a lot to know. Most importantly, it is to use these analytics to tailor your content to your audience for the best engagement rate possible. Be sure to check out one of our previous articles to learn about some Tips on Creating Images for Social Media.

Sources

https://www.hospitalitynet.org/opinion/4090053.html
https://www.lyfemarketing.com/blog/instagram-for-business-tips/
https://www.onlinemarketinginstitute.org/blog/2017/03/succeed-small-business-instagram/

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Benefits of Staying Organized in Business

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Benefits of Staying Organized in Business

When it comes to business, organization and planning are vital. There are so many things on every business owners’ plate. Imagine all the things you need to do with the bonus of also having to remember all of those things. Staying organized and using a planner can make your life easier. Here are some of the benefits of staying organized in business.

Stress Relief

With everything on your plate, you may feel a little stressed. This is normal. The human brain is not meant to remember it all. Keeping your tasks and thoughts all in one place, however, can have tremendous effects on your stress levels and possibly even your sanity. Not only that, but it can even help with anxiety.

Time Management

A woman writing in her planner

Do you ever feel like you don’t have enough time each day to get everything done that you need to? You may need a planner. A planner can help you schedule out your tasks to make sure you complete everything when you need to. Without a schedule, many people spend too much time focused on one task and are surprised when the day is gone, and they still have a list of things they needed to get done. It can even help you manage your free time responsibly. Without a schedule, people become too relaxed and have a hard time getting up off the couch. With a planner, you are holding yourself accountable. There is something about writing things down that makes them more likely to happen. For more on time management, read our article, “Time Management Tips for Small Businesses”.

Keeping Records

Writing things down creates a record of them. This can help you keep track of tasks or events like past dentist appointments. This can come in handy when you cannot remember when your last teeth cleaning was. Not only that, but it is a great place to keep track of finances for your business or even when you had your last meeting with a client. Write down everything. Record when your bills are due, when you paid your bills, and what your bills are for.

More Time for Hobbies

Many people feel like they cannot enjoy their hobbies due to lack of time. With all the important things to get done, hobbies tend to get kicked to the curb. Using a planner can help you schedule in time for hobbies or even help you get everything done earlier than usual to leave more time for them.

The benefits of staying organized in business or endless. Using a planner can make the lives of business owners easier. No one needs the added stress of trying to remember everything. Find a planner that works for you and keep your tasks scheduled and organized.

Sources

https://www.psychologytoday.com/us/blog/living-the-questions/201808/6-reasons-why-you-should-use-daily-planner

Marketing Ideas For The New Year

happy new year sign surrounded by pine branches - New Year's Marketing Ideas

Marketing Ideas For The New Year

As the decade ends and a new year begins, many businesses are wondering what to do. Many have invested in marketing for the holiday season and don’t have much planned for the first of the year. However, there is still time to do something to bump up your sales and keep them going throughout the year. Continue reading to learn more about some small business New Year’s marketing ideas.

New Year’s Marketing Ideas

New Year’s Email

Many businesses send out holiday emails for Thanksgiving, Christmas, and other holidays. In fact, between Thanksgiving, Black Friday, and Cyber Monday, over 317.5 million emails were sent out to customers. However, many people don’t read them and sometimes they may end up in the spam folder. One thing that many businesses don’t do is send a New Year’s email. Not only will yours stand out, but it will also more likely be read so it is important to make sure that it is a thoughtful message that is worth reading. However, don’t send them out on New Year’s Eve, or new years day because around 40% of them will actually be opened.

Another thing you can do during the new year with emails is sending out special deals. You can do this by sending out promotions to your email list customers. You can also do email-only deals that can help them feel noticed and more likely to purchase a product.

Calendar

If it is within your budget, you can make calendars to send out to your loyal customers. You can either send them out to people like those on your email list or in your VIP club, or you can include a free one within a bundle of some of your products. Arguably the best part of getting your own calendar is that you have the ability to customize it. You can have each month be a spotlight for one of your products.

For example, if you have a private label supplement business through Private Label Liquids, you can have each month showcase a different supplement. One month could be your multivitamin, and the next could be your prenatal supplement. The choice is up to you, and you can have your business be on your customers’ minds all year long.

If you place your products in the image, don’t have it be the product on a white background, however, you can have the product in a picture that is relaxing. To get this picture, you may have to travel or photoshop them in. Another way is to hold a contest with your customers to take a picture of your product at a local landmark and choose twelve winners who will get that product free along with a calendar.

2020 written in air with sparklers - New Year's Marketing Ideas

New Year, New Product

Another one of the New Year’s marketing ideas is to showcase a new product at the beginning of the year. You don’t even have to show the full product, as you can post a teaser for it on your social media. With this teaser, you can have your customers guess what it is. An example is if you have a new private label supplement, you can show a shadow of the bottle and if someone guesses correctly, then you can reward them with a prize or discount at your store. One prize could even be a free calendar that showcases the new product for one of the months.

New Year’s Resolutions

You may have your own resolutions that you want to keep for yourself, but why not set some resolutions for your business too. That way, when you are improving yourself, you are also improving your business too. An example of a resolution for a business is to update your website and make it more user and SEO friendly. Check out this article to learn How to Optimize Websites. Another example of a New Year’s resolution for a small business is to communicate better. While you could just have your resolution be to increase sales, if you work on other things like your website, you can increase sales while improving your brand name.

Update Social Media Pages

Updating your social media pages for the new year could mean a lot of things. One example is by simply changing the type of content you post such as national holidays that revolve around your brand or switch to a new color scheme with the hashtag #newyearnewme. Another example is to re-brand your social media with a new logo or profile picture, a new bio, and maybe a new slogan too. One thing to do when changing is to stick to it and not change up so much as it can confuse your audience and cause you to lose followers.

Conclusion

There are many ways to increase your sales at the beginning of the year. The only way to do it is with some New Year’s marketing ideas. Without them, you will fall victim to slower sales in January as many small businesses do. Be sure to check out another of our previous articles to learn about some Tips on Creating Images for Social Media.

Sources

https://www.licenter.org/blog/2019/12/24/8-new-years-resolutions-for-small-businesses-in-2020
https://localseochecklist.org/blog/small-business-holiday-season-marketing-ideas/
https://smallbusinessu.org/january-2018-marketing-ideas-calendar/
https://www.campaignmonitor.com/resources/infographics/holiday-email-marketing-by-the-numbers/
https://squareup.com/us/en/townsquare/9-festive-new-years-marketing-ideas
https://www.sigstr.com/2016/12/15/best-time-send-holiday-email-marketing/

Tips on Creating Images for Social Media

creating images for social media

Tips on Creating Images for Social Media

Each year, more and more people switch to using social media on their phones. In fact, more than half of users on social media are using their phones. Images are arguably the best way to engage with your customers because they are simple yet effective. After all, a picture is worth a thousand words, right? However, many businesses are not using them to their full potential. So, how do you create images for social media that are effective? Continue reading to learn more about creating images for social media.

Before You Start

Have A Goal

Before you start to work on any image or post for social media, it is important to have a goal for what you want it to accomplish. Some examples of goals for your images to accomplish could be to gain new followers or direct traffic to your website. Another goal is to simply gain more awareness for your brand.

Stick To Your Brand

When creating images, it is important to be consistent. If you are known for images with a quote, stick to it. Other things could be having a consistent look or theme for all of your images. This could be a layout design, a color scheme, a general theme to your posts, etc., but either way, it is important to stick with it. That way someone can associate that to your brand. If you change the kind of images you post too frequently, you may start to confuse your audience and potentially lose followers. You want your timeline to have a consistent look and feel.

Creating Images For Social Media

Choosing Images

Stock Photos

Stock photos are are a great way to get an image online. Even better, many websites offer free images for your brand. You may have to credit the author, but if you do not have to, it is still nice to give them exposure. Websites like these can be very beneficial for smaller businesses that do not have the budget for their own images. Some example includes Unsplash, Pixabay, and Pexels. You can also use tools like Photoshop to alter the images, or simply put a filter on them to make it more of your own. This can also make you stand out from other people using stock photos.

Take Your Own Photos

If you would rather take your own photos, you still can do it. You don’t even need to get an expensive camera either. One benefit of taking your own photos for your social media images is having your product in the photo. What’s even better is you can upload these images to the websites listed above in hopes that someone uses it for their images too, therefore giving your brand more awareness.

Photo Composition Tips

Rule Of Thirds

The rule of thirds should be used regardless of if you are getting your images from a stock photo website or if you are taking your own. Simply put, you want to divide the image into nine equal parts, with two horizontal and two verticle lines. You want to position the subject of the image where the lines meet either on the left third or the right third. Photographycourse.net states “Some cameras have a feature that will display gridline in your viewfinder.” This can be very useful if you are new to the rule of thirds.

Watch the Edges

If you are photographing something like a person, animal, or even your product, then you are going to want to make sure that all of it is in the frame. An example is if you are photographing some of your private label supplements from Private Label Liquids, then you do not want to have the cap be cut off the top of the image. This can actually pull attention away from what you want the viewer to focus on.

Adding Text To The Images

Fonts

When you add text to an image, make sure that the font corresponds with your image. If you have a relaxing image, you don’t want to use a bold text as it will not match. Another thing to note is that if you use multiple fonts, make sure that they look good together before posting the image. One way to help you find fonts that look good together is to choose serif and sans serif fonts. Serif fonts such as this on have a small stroke at the end of the main horizontal and vertical stroke while sans serif fonts do not. Canva, a tool that can be used to create images has a guide to font pairing that you can check out here.

Caption

Now that you have chosen the fonts that you want to use, it is important to caption the image. You may have a quote on the image, but you will still need a caption. When writing captions, make them sound like a person wrote them and try not to make it seem like you are selling something. While it is ok to have a post promoting a product, it is best to only do it occasionally. When you write your caption, be sure to make it brief, as many people won’t spend their time reading it all and may end up ignoring your post altogether it is really long.

Hashtags

Hashtags have become more popular than ever before. This is because they give your post a label that someone can search to find your business on social media websites even if they are not following you. When choosing the hashtags for your image, make sure they relate to your page in some way. Some examples are the focus of the image, your company name, or even the series name if the image is in a series. An example is if you have a picture of your private label supplements, your hashtags might look something like this.

  • #*Your company name*
  • #*product name*
  • #liquidsupplement
  • #multivitamin
  • #healthy
  • #healthyliving

Conclusion

When it comes to creating images for social media, there are many things that you can do to better the quality of your own. Make sure that you understand that your images should have a goal and should stick to your brand. Be sure to check out one of our previous articles to learn about Using Social Media To Grow Your Business.

Sources

https://photographycourse.net/rule-of-thirds-in-photography/
https://socialmediaweek.org/blog/2017/10/10-tips-increasing-social-media-engagement/
https://uxplanet.org/social-media-graphics-design-tips-and-best-practices-820f5ede12e3

featured image for using stories on social media for your business

Using Stories on Social Media for Your Business

featured image for using stories on social media for your business

Using Stories on Social Media for Your Business

Stories first began with the social platform, Snapchat. However, within the past couple of years, both Instagram and Facebook added them to their platforms as well. They are a way to share videos or photos with followers for 24 hours. After 24 hours, the stories disappear. It has become a way for users to become even more connected online than ever. Businesses can now become even more connected with their customers than ever. Here are some tips for using stories on social media for your business.

Customer Reviews

One great way to draw attention to people who may be hesitant is to share positive customer reviews. If your audience sees that others love and trust what you have to offer, they may be more willing to give it a try themselves. It’s also a great way to shout out your awesome customers or clients.

Behind the Scenes

One of the best ways for your customers and clients to get to know you and trust you is by going behind the scenes. Show them the people behind the camera or even the process of how a product is created.

Announce Sales

If you have a sale coming up, stories are a great way to announce that! Graphics that announce sales can look tacky on an Instagram or Facebook feed, so using them in your stories is a great option. Designing custom templates that fit your brand is the best option. However, if you do not have the a large budget, Canva.com is a great place to design graphics that you can use in your stories. On Instagram, there is also a great feature where you can add a countdown sticker to your stories. This is a great way to get your audience excited about upcoming sales.

Video Clips

Fun video clips that showcase your products are great to use for either your story or on your feed.

Ask Questions

A fun way to engage with your audience is to ask questions on your stories. Create fun surveys for them to take. You can even give them a fun quiz with trivia about your company or another topic. Get to know your audience!

Highlights

Man looking at an Instagram feed

Although stories eventually disappear, they can be saved on Instagram and added to a highlight on your feed. This is a great way to compile information for your audience in one place that they can look back on.

Using stories on social media for your business is not that difficult at all! There are so many fun and creative ways to use stories as a tool to help grow your community. Most importantly, stay consistent in how often you post, your style, and engage with your audience. One social media expert stated, “What’s in it for the person you’re trying to serve, the client you’re trying to attract? If you’re not serving up something valuable to them—if it’s only serving your ego—then just don’t share it.” These are good words to guide your posts. For more tips on using social media, check out our article, “Upping Your Small Business Social Media Game”.

What To Eat For Healthy Skin

What To Eat For Healthy Skin

The foods that you eat, and the nutrients you take in, have an impact on all of your organs. With your skin being the largest organ, it is important to take care of it. However, many people neglect eating foods for healthy skin and cover it up with makeup and lotions. So, what can you eat to improve the condition of your skin? Continue reading to learn more about some foods for healthy skin.

Foods For Healthy Skin

Fatty Fish

Fish such as salmon and mackerel are all examples of fatty fish. These are both great sources of omega-3 fatty acids. These fatty acids can do many things for the body. To learn more about the benefits of the omega-3 fatty acids, check out this article.

In addition to that, the omega-3 fatty acids can help keep the skin healthy. One study showed that they are necessary to keep the skin thick and moisturized. The study also came to the conclusion that a deficiency in the omega-3 fatty acids can cause dry skin too. To avoid a deficiency, have two servings of omega-3 rich fish each week. This comes to 8-ounces of fish each week.

Walnuts

As with the fatty fish, walnuts are another great source of the omega-3 fatty acids. In addition to this, walnuts also provide another nutrient, zinc. One study published in 2011 shows that zinc is necessary for wound healing, combating bacteria, and combating inflammation. One small ounce (approximately 28 grams) of walnuts contains 6% of the recommended daily intake for zinc. Walnuts are also a source of several antioxidants like vitamin E, vitamin C, and selenium. They also contain a little bit of protein too.

Avocados

Avocados are high in healthy fats which benefit many aspects of the body, including skin health. In fact, one study showed that in over 700 women, a high intake of total fat is associated with more supple skin. This means that if you get more fats in your diet, specifically the healthy kind found in avocados, your skin could be more flexible.

Avocados are also a great source of other nutrients such as vitamin E and vitamin C. Vitamin E is an antioxidant that helps protect the body from the damage caused by free radicals. Free radicals are compounds that the body is exposed to when it converts the food that is eaten into energy (metabolism). The body is also exposed to them through air pollution, cigarette smoke, and UV light from the sun.

Vitamin C is also an antioxidant that protects the body from free radicals. However, many people do not know that is is also used for healthy skin. Vitamin C is needed to make collagen. This is a protein that helps keep the skin strong and healthy.

Bell Peppers

Bell peppers contain many nutrients that are used to keep the skin healthy. Just one cup of chopped bell peppers contains 91% of the recommended daily intake for vitamin A. One study published to the National Institutes of Health in 2012 showed that a form of vitamin A, Beta Carotene can help keep your skin healthy by acting as a natural sunblock

Bell peppers are also a great source of vitamin C. In fact, they are also one of the best-known sources and contain more than citrus fruits. A study published in 2007 showed a link between eating foods with plenty of vitamin C and a reduced risk of wrinkled and dry skin with age.

Chocolate

The cocoa in chocolate can have some amazing effects on the skin, which can give you another reason to indulge in some. One study showed these benefits by having some people consume a cocoa powder that was high in antioxidants vs one that was low. After 6-12 weeks, those in the high group were experiencing thicker and more hydrated skin. The participants of the study found that their skin was less rough and was also less sensitive to sunburn. Their skin also had more blood flow. This is important because it brings more nutrients to the skin. If you are going to eat chocolate, make sure that it is dark chocolate with at least 70% cocoa so you can maximize the benefits while keeping your sugar intake to a minimum.

Conclusion

There are many different foods for healthy skin. These foods all contain nutrients that can benefit your body in many ways. They also all should be taken in moderation so you do not get too much of a vitamin. The reason is that too much of certain vitamins can be a bad thing. The best way to keep your skin healthy is to eat a balanced diet with all these nutrients, and drink plenty of water.

Here at Private Label Liquids, we also have our Skin Renew stock formula that contains many nutrients that can help keep the skin healthy. For more information about Skin Renew, please visit our website here to learn more.

Sources:

https://www.ncbi.nlm.nih.gov/pubmed/25195602
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4169675/
https://www.ncbi.nlm.nih.gov/pubmed/20085665
https://www.ncbi.nlm.nih.gov/pubmed/23053552
https://www.ncbi.nlm.nih.gov/pubmed/17921406
https://www.ncbi.nlm.nih.gov/pubmed/16702322

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Guide to Google Ads

featured image for guide to Google Ads

Guide to Google Ads

When anyone is trying to search for something on the internet where do they usually go? That’s right – Google. The search tool has become so popular that people have even created a new word called googling. Google is full of information! You can find almost any information you are looking for there. Whether it be new articles, blogs, images, or even music, it is all there. That is why it is so important for companies to take advantage of this exposure. Here is your guide to Google ads to help you get started.

Paid vs. Organic

Google home page on a cell phone screen

When it comes to Google ads, there are two different types: paid and organic ads. Organic ads are great. If you have the skills and knowledge to reach your audience organically on Google, then you should. However, this requires a lot of content. This can include blog posts, graphics, and photography. It takes a lot of work and maybe even a team of marketers, but it is possible.

The easy way out is through paid ads. Paid ads are even shown before the organic results. To have an ad shown, advertisers must bid for their spot. This is done using Google AdWords. Google Ads uses a PPC method (pay per click). Advertisers can set a daily budget for their ads and the company or person with the highest bid will have their ad shown in the search results. To keep your position, you need to continue to outbid other advertisers and have quality content in your ad and on your website. Google is always trying to provide great user experience, so they could potentially not show your ad if it does not lead to a well-designed, optimized website. For more information on how to optimize websites, read our article here.

Keywords

To get started, you will need to find out what keywords your target audience will be searching for. Your keywords must be relevant to your ad and your landing page. This is the best way to get the most out of your money. Google AdWords provides a free keyword planning tool. Keep in mind that keywords that are too broad like “vitamins” or “supplements” will leave you with more competition. Find out as much as you can about your target audience, and this will help you find the right specific keywords. Something more specific like “liquid glucosamine supplements for joint pain” has a better chance of being shown in the search results.

Finally, when writing out your ad, remember to keep it simple. Say enough to get your message across and do not forget to include a call to action. Let your audience know what you want them to do. There is a lot to learn about Google Ads. This guide to Google Ads is just the basics you need to get started. Creating effective ads is a skill that is learned through trial and error, but can be learned by anyone.

Sources

https://digitalmarketinginstitute.com/en-us/blog/the-beginners-guide-to-google-ads

How Hyaluronic Acid Affects The Body

benefits of hyaluronic acid

How Hyaluronic Acid Affects The Body

Hyaluronic acid can do many things for the body. However, most people either have never heard of it or don’t know much about it. Don’t worry because we are here to cover everything you need to know about it. Continue reading to learn more about the benefits of hyaluronic acid.

What Is Hyaluronic Acid?

Hyaluronic acid is a gooey, clear substance that does many things for the body. It is made naturally by the body, with the largest amounts of it being in the skin, eyes, and connective tissue. However, even though it is naturally produced by the body, many people get more of it through supplementation to better receive the benefits.

Benefits Of Hyaluronic Acid

Skin Care

Around half of the hyaluronic acid in your body is in your skin. When present in the skin, it binds to water to retain moisture. However, there are some things that can decrease the amounts of it in the skin. The natural aging process is the most common as it happens to everyone. Other ways that it is reduced are exposure to UV light from the sun, tobacco smoke, and pollution.

You can combat this by limiting yourself to these exposures or by taking a supplement with hyaluronic acid. One study conducted back in 2014 showed that taking doses of 120-240 mg each day for a month could significantly increase skin moisture.

Wound Healing

In addition to being able to moisturize your skin, hyaluronic acid can also aid in the ability to heal wounds. One study found that it can help wounds heal faster by regulating inflammation levels. Another study showed that applying some to wounds on the skin can reduce the size of the wounds and decrease pain faster than a placebo or no treatment whatsoever.

Another study that was conducted back in 1999 showed that hyaluronic acid has antibacterial properties as well as the ability to reduce the size and pain of the wound. This means that it may also reduce the risk of these wounds becoming infected.

One thing to note about the studies mentioned is that the research was conducted using hyaluronic acid serums and gels, and there is no research at the moment that shows that supplements with hyaluronic acid will have the same effect.

Joint Health

One of the more well-known benefits of hyaluronic acid is its ability to keep your joints lubricated. When your joints are lubricated, the bones in your body are less likely to grind up against each other, which can cause uncomfortable pain. One study concluded that taking 200mg of hyaluronic acid could significantly reduce knee pain. While this is a lot, you can get it from many different places.

Where Can You Get It?

There are many ways that hyaluronic acid can be used to receive the benefits that it provides. Many people know that it is in supplements such as the ones here at Private Label Liquids. Our Advanced Glucosamine stock formula contains hyaluronic acid along with other nutrients that are known to support healthy joints. Other ways that you can get hyaluronic acid are through topical creams and serums to rub onto wounds and skin. Another way that you can get hyaluronic acid is from an injection. This is when a trained medical professional injects some of this directly into the joints.

Side Effects & Concerns

Due to the fact that hyaluronic acid is made naturally in the human body, there aren’t too many side effects to worry about. However, you should be cautious as the other ingredients in the products you are using in case you have an allergic reaction. Injections of hyaluronic acid may produce side effects like pain, redness, itching, and swelling. However, these only last about a week and are likely from the injection process instead of the hyaluronic acid.

Conclusion

There are many benefits of hyaluronic acid that you can receive if you get enough naturally producing it. Getting it through supplementation is also an option if you cannot for any reason. It is important to consult with your personal doctor before you use any supplement, use a new skin product, or receive an injection of hyaluronic acid, as they may have recommendations or concerns you did not know about. Be sure to check out this article to learn more about How Choline Affects The Body.

Sources:

https://www.ncbi.nlm.nih.gov/pubmed/25014997
https://www.ncbi.nlm.nih.gov/pubmed/26978861
https://www.ncbi.nlm.nih.gov/pubmed/22399081
https://www.ncbi.nlm.nih.gov/pubmed/10328647
https://www.ncbi.nlm.nih.gov/pubmed/23226979/

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Measuring ROI

featured image for measuring ROI

Measuring ROI

In the business world, many people talk about ROI or return on investment. It is important to know that this is not the same thing as profit. It can be a confusing topic and it is not the easiest thing to measure. One of the most common ways to measure ROI is to divide your profits from your assets. Let’s take a look at measuring ROI so it is easier to understand.

What is a Profit?

Profit is one of the best ways to measure success in a business, but not quite as important as ROI. It is known as surplus in a company after everything is deducted. Profit is what a company needs to continue to grow. Without profit, a company could eventually run out of business. To learn more about how to calculate your profit, read our article, “Accounting and Bookkeeping for a Private Label Business”.

What are Assets?

Assets are anything that a company owns or has paid for. These could be things like buildings, investments, land, cash, vehicles, equipment, furniture, and even prepaid expenses. They are anything valuable that the company has paid to have or use.

It is difficult to get an exact number when measuring ROI. Hardly anyone can do it. It is just a helpful way to get an idea of how your investments are working out. However, do not let this fool you into thinking that it is not vital. Without measuring ROI, your company will not be able to find out what is working and what is not. This could lead to bad investments. It can also hurt a business’s budget. Using this method of measuring ROI is one of the most common for companies. There are many other ways to measure it and it all depends on what type of business you run. Do not be discouraged if you cannot properly measure your company’s ROI. Even some of the most experienced marketers struggle to find the most effective way to measure it. There are tools available to help like ROI calculators. Some of the top calculators are Bankrate and Calculator.net.

Sources

https://www.entrepreneur.com/encyclopedia/return-on-investment-roi

https://www.accountingcoach.com/blog/what-are-assets

http://www.businessdictionary.com/definition/profit.html

Upping Your Small Business Social Media Game

social media ideas for small businesses

Upping Your Small Business Social Media Game

Social media can be used in many different ways. It can be used by people to keep in touch with family and friends whom they do not see often. It can also be used by businesses to keep in touch with their customers and find potential customers too. So how do you find new customers on social media and how do you keep the ones that you have currently. Continue reading to learn more about some social media ideas for small businesses.

Social Media Ideas for Small Businesses

There are many different social media ideas for small businesses. If you are going to use these, it is important to remember to be consistent with your posts, clear with your message, produce content that adds value to your audience and not bombard and overwhelm your followers’ feed with posts.

Create A Series

Creating a series can keep your customers engaged with the content you are putting out along with giving you a schedule as to when to post. Some example of this is to post similar things each day/week/month such as a spotlight on a product or a customer success story. The key to successfully doing these is to create a hashtag that fits the subject and to make sure that you are consistently posting the series.

Giveaways

Hosting a giveaway will bring in many followers and help you keep the ones you have, especially if you can pair up with influencers. Everyone wants stuff for free, and if you host a giveaway with simple entry requirements, you will be able to get many people engaged with your social media profile. Check out one of our previous articles to learn more about How To Host a Giveaway on Social Media.

Contests

Contests are similar to giveaways in the fact that they offer a prize. However with a contest, those who are entering will have more complicated requirements, and there might even be a vote to see who wins. One example of this is a caption contest. What you will have people do is caption an image that relates to your company or industry. Then you can ask your fans to vote for the best one. When the winner is decided, be sure to post about them and even post again when they receive the prize.

Ask Me Anything

Hosting an Ask Me Anything (AMA) is a great way for your followers to interact with your page. It is also a great way for people to get to know your page and company better than just your bio. One thing to do to get more people active on your AMA is to advertise it. Another option is to go live with your AMA too. Either way will work as long as you are answering the questions and sharing stories if you have any.

Videos

Nowadays, more and more companies are using videos as a way to communicate with their audience. This is because they are getting around almost 2x more Along with that, more social media platforms are leaning towards videos as a form of content. This is because you can show many different things with videos. Accion, a nonprofit lending network states that “You can also use one platform to point followers to another.” An example of this is by linking a video that is from your YouTube onto your Facebook page.

Go Live

This social media idea for small businesses is taking the video idea one step further. These also allow you to interact with your loyal followers who tune into your live streams. Agorapulse, a social media management tool did a small test to see if Facebook Live videos performed better than recorded ones. They found that their live videos had 240.87% more reactions, 1389.90% more comments, and 425.27% more shares than their prerecorded ones. You can also combine other social media ideas by hosting a giveaway on your live stream too. That way, you can get even more interaction and engagement, which will allow your page to grow even more.

Repurpose Content

Most people think of repurposing content as a way to reuse content without any changes. This is not the right way to repurpose content. The correct way to repurpose your content is to make changes or take snippets of it and post those. Some examples are a sneak peek of a new product that you are revealing later in a video or a highlight from your most recent live stream. There are many more great ways to repurpose your content, as long as you are not simply reposting it.

You can also get content from your followers. For example, you could retweet something they said about your business. Another way is to share a success story from one of them. You can post a picture of them with your product to any of your social media pages too.

Conclusion

When it comes to social media ideas for small businesses, there are a lot of things that you need to remember. The main one being that you are going to need to consistently put out content for your followers without bombarding them with content. Check out this blog to learn more about Using Social Media To Grow Your Business.

Sources:

https://www.score.org/blog/11-quick-and-easy-content-ideas-spice-your-social-media-presence
https://localseochecklist.org/blog/7-alternative-social-media-channels-small-businesses/
https://us.accion.org/resource/small-business-marketing-social-media-content-strategy/

Christmas ideas for small businesses

Small Business Christmas Marketing Ideas

Christmas ideas for small businesses

Small Business Christmas Marketing Ideas

The holiday season is filled with hordes of people going around shopping for various gifts. As a small business owner, you will want these people in your stores and buying your products. However, how do you get these customers attention, and how do you keep them coming back for your product? Continue reading to learn more about some Christmas ideas for small businesses.

Decorating

To attract customers to your stores during the holiday season, you will need to give your store some holiday decorations. This does not mean simply hanging up a string of lights out front. You want your decorations to attract potential customers to your store, you will need decorations that are eye-catching.

One recommendation that we have is if you have a semi-large window, consider placing a display in it showcasing your products. If you take this route, be sure to change it once in a while so it does not get old. LocalSEOchecklist states that “Although it might seem like a huge feat to come up with a well-decorated store, it doesn’t really need a big budget.”

Holiday Photo Contests

One way to get your customers thinking about your company is to hold a photo contest. You can hold a contest for the most creative picture with a product of yours, or the coolest place with one. Either way will work as it will help get your customers involved with your brand. To incentivize people to enter your contest, you can offer a prize of a small item or gift card to your store. Be sure to have them tag you on your social media to enter the contest.

Giveaways

Giveaways are similar to contest, but they do not require much work from the customer. A giveaway would usually be done online through social media, however, you can host one in your store. One way to do this is to host a raffle contest, where each customer who comes in gets entered to win a cool prize. The requirements are up to you, as you could give them an entry per $10 they spend or something similar. For more on social media giveaways, check out this article to learn more.

12 Days Of Christmas

A 12 Days of Christmas sale could either be a discount, or a giveaway. It is up to you as to what you want to do. If you choose to go for a discount, consider giving a different product each day at a discount. Then advertise that this product is on sale on this day. This will get people coming back to your store on multiple different days.

If you would rather opt into doing a giveaway for each day you can hold a raffle as mentioned above. Another way to hold a 12 days of Christmas giveaway is to advertise prizes for each day and have a challenge or task that the customer must do in order to win. One way to better do this is by not letting the customers know what they have to do. Some examples of this are, being the 15th customer of the day, or the 1st customer to donate to the charity box.

Shopping Events

A shopping event can get you a plethora of customers through your doors. Growbusiness.org, a service that supports businesses with professional expertise states, “It rakes some extra time and planning, but you can pull off a holiday-themed event in your store.” Some ways you can host an event are to have musicians playing holiday music or even offering a sample of holiday-themed products.

If your business caters more towards pets, you might want to focus your event around that. You can hold a pet-themed event where you give out a treat with every purchase or even an ugly sweater contest for dogs.

Gift Cards

Gift cards are great because they give you customers a reason to come back to your store. They also are very convenient and make great choices for shoppers who do not know what to get someone as a gift. If you haven’t had gift cards in your local store, we recommend that you start now.

Rewards Program

A rewards program will not only make your customers happy that they will be getting more discounts, but you will also be happy as they will continue to shop at your store. The holiday season is a great time to start people on your program as there are more shoppers.

Another way to reward your customers is with a punch card. You can either have them punch for each product they buy, or for every $15 they spend. The reward for the end of the card is up to you.

To keep these customers as your customers, Accion.org a nonprofit lending network for small business owners recommends that you do the following: “Offer incentives for additional purchases and referrals. And give out discounts that can be redeemed during the slower months of January and February.” Doing these can keep your customers coming back even after the holiday season

Conclusion

There are many great Christmas ideas for small businesses, and it is important to start working on them as soon as possible. That way you have enough time to plan everything out and make sure it succeeds.

Happy Holidays from everyone here at Private Label Liquids.

Sources:

https://localseochecklist.org/blog/small-business-holiday-season-marketing-ideas/
https://www.growbusiness.org/holiday-marketing-ideas/
https://us.accion.org/resource/holiday-marketing-ideas/

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Guide to Product Photography on a Low Budget

featured image for guide to photography on a low budget

Guide to Product Photography on a Low Budget

Visual content and presentation are everything in marketing. The product being sold needs to appeal to customers and catch their eye. Unfortunately, not everyone has the budget to spend hundreds, even thousands on creating content. No need to fear! It is possible to get quality content without going bankrupt. Here is your guide to product photography on a low budget.

Lighting

Lighting is so important when it comes to photography. For images to be clear crisp, they need to have good lighting. When images are taking in dim light, they turn out grainy and even blurry. When planning product photography, make sure you have a plan for your lighting. Natural lighting will almost always be the best option but is not always possible. Taking photos too close to noon will leave your photos with harsh shadows. The weather may also interfere with natural lighting. If the natural lighting is not an option, you will need another reliable source of lighting. Lamps and lightboxes are effective ways to get the lighting you need. Keep in mind that different lightbulbs provide either warm or cool tones.

Background

girl holding a smartphone with a camera on the screen

The background of your photography also makes the world of a difference. Most importantly, avoid backgrounds that are too busy or clash with the colors of the product. There are also two different types of product photography: lifestyle and product-only. Lifestyle photos are fun, have a busier background, and show your product in action. These are normally more exciting to look at and is the type of photography most often used in ads and social media. Product-only photography is great for product descriptions on websites. These are created using solid background color and the product. Just remember that whatever you do, it needs to work well with your brand. For more information on the importance of brand consistency, read this article here.

Camera

Nowadays, a decent camera is not hard to come by. DSLR cameras will have the best results for photography. However, they can be expensive. Most smartphones have great cameras built into them and will work just fine for product photography. If your only option is a smartphone, at least try to invest in a tripod to keep the camera steady.

Extras

When creating your lighting, it can be difficult to control shadows and glares. To prevent these, you can use reflectors. There are white reflectors made for this or you can create a makeshift reflector. Some people use white poster boards or even white foam boards as homemade reflectors. Anything like this will work just fine. Another thing you should have is a way to edit your photos. Not all photos will turn out picture-perfect, so having reliable software will help you create quality images.

There are so many ways to get creative and quality images for your brand. While high-end equipment is great, it is not needed to capture quality images. This guide to product photography on a low budget is a great place to start.

Sources

http://www.photography-schools.com/importancelightingarticle.htm

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