When it comes to marketing a product or service, one of the trickiest things can be trying to get the attention of who you want to sell to. Otherwise known as your target audience. Not everyone is the same or interested in the same things. Content needs to speak to and connect with a specific buyer.
What is a Target Audience?
A target audience is your ideal customer or client. They are who you plan to sell to. A target audience is important because it gives your brand direction. Without having a clear and definite target, your audience will be too broad. Just like throwing darts at a board, you need to aim in the right direction in order to hit your target.
Creating a Buyer Persona
One of the best ways to figure out how to design content geared towards your target audience is to create multiple personas. You can create personas based on actual customers or you can create personas based on your ideal customers or clients.
Try to gather as much information about your current customers. What positions do they work in, where are they located, what do their budgets look like? What do your current customers know about your product and what concerns do they have? Are there any problems your customers have and how can your product solve them?
Find out who your competitors are. What do they offer that you do not and vice versa? What will your customers gain if they choose you over your competitors? Try to avoid going after the same niche audience as your competitors. Go after one they are not reaching or have overlooked.
Examples of Putting Together a Persona
Mary – She is 32-years-old and works as a teacher at an elementary school in Arizona. She makes around $38,000 a year. Mary is somewhat interested in health and fitness and goes running a few times a week. She doesn’t know a ton about vitamin supplements but would like to know more about what they can do.
Jake – He is 28-years-old and works as a manager at a call center in California and makes around $50,000 a year. He loves where he works and spends his free time cooking healthy meals and hanging out with his wife and newborn son. He has been taking vitamin supplements for a few years and is considering trying out a new brand, but isn’t sure what option is best.
Find out how you can start selling your own line of vitamin supplements with Private Label Liquids by following the link here. Check out our article, How Private Labeling Vitamins Work for more information.