Tips on Creating Images for Social Media
Each year, more and more people switch to using social media on their phones. In fact, more than half of users on social media are using their phones. Images are arguably the best way to engage with your customers because they are simple yet effective. After all, a picture is worth a thousand words, right? However, many businesses are not using them to their full potential. So, how do you create images for social media that are effective? Continue reading to learn more about creating images for social media.
Before You Start
Have A Goal
Before you start to work on any image or post for social media, it is important to have a goal for what you want it to accomplish. Some examples of goals for your images to accomplish could be to gain new followers or direct traffic to your website. Another goal is to simply gain more awareness for your brand.
Stick To Your Brand
When creating images, it is important to be consistent. If you are known for images with a quote, stick to it. Other things could be having a consistent look or theme for all of your images. This could be a layout design, a color scheme, a general theme to your posts, etc., but either way, it is important to stick with it. That way someone can associate that to your brand. If you change the kind of images you post too frequently, you may start to confuse your audience and potentially lose followers. You want your timeline to have a consistent look and feel.
Creating Images For Social Media
Stock photos are are a great way to get an image online. Even better, many websites offer free images for your brand. You may have to credit the author, but if you do not have to, it is still nice to give them exposure. Websites like these can be very beneficial for smaller businesses that do not have the budget for their own images. Some example includes Unsplash, Pixabay, and Pexels. You can also use tools like Photoshop to alter the images, or simply put a filter on them to make it more of your own. This can also make you stand out from other people using stock photos.
Take Your Own Photos
If you would rather take your own photos, you still can do it. You don’t even need to get an expensive camera either. One benefit of taking your own photos for your social media images is having your product in the photo. What’s even better is you can upload these images to the websites listed above in hopes that someone uses it for their images too, therefore giving your brand more awareness.
Photo Composition Tips
Rule Of Thirds
The rule of thirds should be used regardless of if you are getting your images from a stock photo website or if you are taking your own. Simply put, you want to divide the image into nine equal parts, with two horizontal and two verticle lines. You want to position the subject of the image where the lines meet either on the left third or the right third. Photographycourse.net states “Some cameras have a feature that will display gridline in your viewfinder.” This can be very useful if you are new to the rule of thirds.
Watch the Edges
If you are photographing something like a person, animal, or even your product, then you are going to want to make sure that all of it is in the frame. An example is if you are photographing some of your private label supplements from Private Label Liquids, then you do not want to have the cap be cut off the top of the image. This can actually pull attention away from what you want the viewer to focus on.
Adding Text To The Images
When you add text to an image, make sure that the font corresponds with your image. If you have a relaxing image, you don’t want to use a bold text as it will not match. Another thing to note is that if you use multiple fonts, make sure that they look good together before posting the image. One way to help you find fonts that look good together is to choose serif and sans serif fonts. Serif fonts such as this on have a small stroke at the end of the main horizontal and vertical stroke while sans serif fonts do not. Canva, a tool that can be used to create images has a guide to font pairing that you can check out here.
Now that you have chosen the fonts that you want to use, it is important to caption the image. You may have a quote on the image, but you will still need a caption. When writing captions, make them sound like a person wrote them and try not to make it seem like you are selling something. While it is ok to have a post promoting a product, it is best to only do it occasionally. When you write your caption, be sure to make it brief, as many people won’t spend their time reading it all and may end up ignoring your post altogether it is really long.
Hashtags have become more popular than ever before. This is because they give your post a label that someone can search to find your business on social media websites even if they are not following you. When choosing the hashtags for your image, make sure they relate to your page in some way. Some examples are the focus of the image, your company name, or even the series name if the image is in a series. An example is if you have a picture of your private label supplements, your hashtags might look something like this.
- #*Your company name*
- #*product name*
When it comes to creating images for social media, there are many things that you can do to better the quality of your own. Make sure that you understand that your images should have a goal and should stick to your brand. Be sure to check out one of our previous articles to learn about Using Social Media To Grow Your Business.