Creating Social Media Ads for Your Business
Creating ads on social media is not always as easy as it looks. There is a lot of planning and designing that goes into an effective ad. Here are a few guidelines for creating social media ads for your business.
Call to Action or Goal
Before anything else, it is important that what you post has a clear call to action or a goal. What do you want people to do when they see your ad? If you want them to navigate to your website, your ads need to encourage them to do so.
Sticking to Your Brand
When creating ads for social media, there are so many ways to design a post and styles to choose from. Business owners, however, should follow a style guide for all content they create. They need to have a clear brand and that is recognizable by their audience. Sticking to a brand is how people remember who you are. When posting an ad, your customers should recognize the style of the content and know who the post is from before being told. Check out our article, Why Brand Consistency is Important, for more information on branding.
Once you have put together an ad with a clear call to action, you need to get it in front of the eyes of your target audience. One easy way to go about this is by using paid ads. Paid ads on social media sites are very affordable and reach a lot of people. When setting up your target audience for a paid ad, it is important to have a good balance. You do not want your target audience to be too broad or too specific. Doing either will limit the number of customers you receive. You may reach more people having a broad audience, but many of those people will have no interest in your company. This will end up being a waste of your time and money.
To narrow down your customers, focus on who your target audience is. Where do they live? How old are they and what are they interested in? Doing this will enable your ad to weed out people who have no interest in what you post and target those who do. Our article, Creating Content for Your Target Audience, dives deeper into this topic.
Once you get your social media ads going, it is important to engage with your audience. If someone comments on a post, be sure to reply. Answer messages and respond to anyone who tags or mentions your business. Building a community helps people trust your brand and encourages others to join.
Creating social media ads for your business may feel a little overwhelming the more you read. However, it should not feel this way! Sticking to guidelines is a great place to start. Once you get started, things should get easier through trial and error. Want to sell vitamin supplements? Get started with Private Label Liquids here.