Designing Content for Your Supplement Line
When it comes to designing content for your supplement business, there is a lot to know. The quality of visuals can make a big difference. Well-designed content captures the attention of your audience and shows them you are fun and professional. Here are some tips for designing content for your supplement line.
Follow the principles of design
Color – Color is one of the most noticeable things when it comes to design. Color is used to help invoke feelings and emotions from the audience. When it comes to designing your content, keep in mind how you want people to feel when they view it. What mood are you trying to create? Warm colors like red, orange, and yellow will have a more energetic mood while blues and greens will feel more calming and peaceful.
Balance – Balance in design is a trickier principle for many people to figure out. The two main types of balance are symmetrical and asymmetrical. Symmetrical balance is when both sides of an image are identical, like a butterfly for example. Asymmetrical balance is when the weight of both sides of the design are even, yet the content is different. An example of this could be a photo with a tall and a short palm tree on one side and then a medium-sized palm tree on the other.
Proximity – This is very important in design. Having things placed too far apart in design can make a page feel empty. Parts of a design that are too close, on the other hand, can create an uncomfortable tension. Proximity is also important when you are trying to create relationships between elements in your design. For example, if you paint a bowl of fruit on one side of your canvas and then one single apple on the other, the single apple will become its own element and will not feel associated with the bowl of fruit by an audience.
Scale – Scale is used by sizing different elements in a design. The size of an element in a design can help determine how much it stands out.
Contrast – When most people think of contrast they usually think of colors. Contrast can use complementary colors, which are ones that are opposite from each other on the color wheel. Some examples include, black and white, red and green, blue and orange, purple and yellow. Colors like black and light pink also contrast well against each other. They are contrasting colors because they each carry an even weight when viewed. Contrast can apply to the size of objects as well.
Repetition – This principle of design is especially important in business. Repetition should be used with consistent branding, repetitive fonts, and colors.
Hierarchy – The principle of hierarchy is important, especially when using typography. Hierarchy is described as the way people view a design. For example, the large text is usually seen first on a page. That is why titles are almost always the largest text on a page. You can create a strong hierarchy using the elements listed before, especially in contrast, proximity, and scale.
Keep your content consistent
Another important thing to remember when designing for your business is to keep things consistent. This is when the principle of repetition comes into play. Consistency helps make a brand memorable. Your audience should recognize a post from your supplement business right away. Some ways to do this are to have a consistent color scheme, style for graphics, and style for photos. For more information on this topic, check out our article, “Why Brand Consistency is Important”. Another way to help keep your designs consistent is to create a style guide. A style guide is a document with a list of colors, fonts, logos, and other elements that should be used throughout your website, social media, printed material, etc. Using a style guide and the principles of design will help you with designing content for your supplement line.