Guide to Google Ads

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Guide to Google Ads

When anyone is trying to search for something on the internet where do they usually go? That’s right – Google. The search tool has become so popular that people have even created a new word called googling. Google is full of information! You can find almost any information you are looking for there. Whether it be new articles, blogs, images, or even music, it is all there. That is why it is so important for companies to take advantage of this exposure. Here is your guide to Google ads to help you get started.

Paid vs. Organic

Google home page on a cell phone screen

When it comes to Google ads, there are two different types: paid and organic ads. Organic ads are great. If you have the skills and knowledge to reach your audience organically on Google, then you should. However, this requires a lot of content. This can include blog posts, graphics, and photography. It takes a lot of work and maybe even a team of marketers, but it is possible.

The easy way out is through paid ads. Paid ads are even shown before the organic results. To have an ad shown, advertisers must bid for their spot. This is done using Google AdWords. Google Ads uses a PPC method (pay per click). Advertisers can set a daily budget for their ads and the company or person with the highest bid will have their ad shown in the search results. To keep your position, you need to continue to outbid other advertisers and have quality content in your ad and on your website. Google is always trying to provide great user experience, so they could potentially not show your ad if it does not lead to a well-designed, optimized website. For more information on how to optimize websites, read our article here.

Keywords

To get started, you will need to find out what keywords your target audience will be searching for. Your keywords must be relevant to your ad and your landing page. This is the best way to get the most out of your money. Google AdWords provides a free keyword planning tool. Keep in mind that keywords that are too broad like “vitamins” or “supplements” will leave you with more competition. Find out as much as you can about your target audience, and this will help you find the right specific keywords. Something more specific like “liquid glucosamine supplements for joint pain” has a better chance of being shown in the search results.

Finally, when writing out your ad, remember to keep it simple. Say enough to get your message across and do not forget to include a call to action. Let your audience know what you want them to do. There is a lot to learn about Google Ads. This guide to Google Ads is just the basics you need to get started. Creating effective ads is a skill that is learned through trial and error, but can be learned by anyone.

Sources

https://digitalmarketinginstitute.com/en-us/blog/the-beginners-guide-to-google-ads

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