How to Host a Giveaway on Social Media

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How to Host a Giveaway on Social Media

With social media becoming increasingly popular for marketing and advertising, giveaways have become more common as well. Everyone loves free stuff! Giveaways have become one of the popular and effective ways to increase brand awareness and sales. However, hosting a giveaway can be tricky. It is important to keep track of your entries and follow the rules given by social media platforms. Here is a basic introduction to how to host a giveaway on social media.

What is the Goal of the Giveaway?

First, it is important to figure out what the goal of the giveaway is. Are you trying to gain more followers, more emails, or just more brand awareness? This should be decided on before starting a giveaway. This will help give your post direction and drive the results you are hoping for.

Decide What to Giveaway

This is probably the most exciting part of the giveaway – the prize! Make sure that the prize of the giveaway reflects your business. If you own a clothing boutique, give away a gift card for your shop rather than free movie tickets. This helps give your audience a sample of your product and encourages them to purchase more from you in the future.

Make sure that the prize is also worth the effort to enter. No one is going to want to post on their profile just for the chance to win a small sample of your product. Your audience needs to want the prize enough to be willing to put in the effort to enter and follow the guidelines given. Some better rules to win samples of a product could be just to like the giveaway post and follow your page.

How to Run Your Giveaway

a person holding an iPhone with Instagram open

To run the giveaway, decide on a social media platform where most of your target audience is. Instagram is the most popular platform for giveaways. Then, create a post with an image of the prize. Be sure to list the rules to enter the giveaway in the caption. A few giveaway rules could be:

  • Follow and like the giveaway post
  • Tag 3 friends
  • Tag more friends for more entries
  • Share the giveaway post on your story and mention us
  • Repost one of our posts to your page and tag us

These are just some of the most common rules people use for giveaways. There are so many other ways you can have people enter your giveaway. Be sure to also post reminders for your giveaway. Most importantly, keep track of your entries. You can either keep track of them manually or use websites and apps to help. The most popular tool for keeping track of entries is Hootsuite.

Picking a Winner

Before choosing a winner, be sure that your entries are in. Make sure that none of your winners are using duplicate profiles as well. Once a winner is selected, announce it for your audience to see! This helps people know the giveaway was legit and gets them excited for your next giveaway.

Figuring out how to host a giveaway on social media can be tricky. Following the guidelines and rules, however, will make things run smoother. If your business is on social media, you should consider a giveaway to promote your business. For more marketing tips check out our article, Creating Social Media Ads for Your Business.


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