How to Optimize Websites
Have you ever landed on a website that took forever to load or you just could not find anything? These are some of the biggest reasons people leave a website. When a user leaves your website without finding what they needed, you risk losing a potential customer or client. Learning how to optimize websites will help keep users from leaving your site too soon.
Most users nowadays use their mobile devices when surfing the web. Anyone with a desktop website should make sure that their website is responsive and mobile-friendly. Images should shrink to fit the smaller screens sizes and text should not fall off the page or shrink too small to see. The main menu should also be easy to navigate. One way to do this is to turn the main menu into a hamburger button that opens when clicked.
It is so vital that any webpage throughout your website has a quick load speed. One of the biggest culprits of slow websites is images. Images that are too large will slow down the loading speed. To prevent this, optimize the images by making them smaller using some type of photo editor. This is a lot more effective than changing the image size in the code of your website.
Want to get more traffic to your website? Focus on your website’s SEO. Make sure your images have titles and that every page has keywords strategically placed throughout. Keep users moving throughout your website rather than landing on one page just to leave. For more on SEO, read our article here.
It is also important that the users coming to your website can easily navigate and find what they are looking for. Make sure that your main menu is either at the top left of your website or in the center. Make sure your website has headers that stand out and separate the body text of your web pages. This makes it easier for users to quickly scroll and find what they need.
Learning how to optimize websites will help users have a better experience when they land on your website. Make your website a priority. After all, it is usually the first impression of your business. For more information, check out our article, “Setting Up a Website for Your Business”.