How to Use Influencer Marketing
Influencer marketing has taken over social media. Almost everyone has seen a post with someone advertising a product or service. It is a growing industry and is only expected to continue to grow. Here is your guide for how to use influencer marketing to help bring awareness to your business.
Who are Influencers?
Influencers are people on social media who are used by businesses to help promote their products or services. Years ago, celebrities were the only ones who used to advertise. Now, other people like bloggers and photographers have gained such large followings, there are more options for companies.
Why Use Influencers?
Using influencers is a great way for businesses to reach a more targeted audience. Rather than paying one celebrity a ton of money to promote their brand, they can reach out to influencers. This helps target a specific niche. For example, a makeup company can use an influencer who blogs about makeup or does makeup tutorials on YouTube to promote their product. Since this person has followers who care about makeup and view them as a trusted source, the makeup company is more likely to gain a lot more customers.
Make Sure They Are a Good Fit
Before reaching out to an influencer, it is important to make sure they will be a good fit for your brand. Take some time too look at their account and make sure the content they are posting is unique, relevant, and is getting a lot of engagement. If they have a lot of followers, but hardly any likes and comments on their posts, then you most likely will not get much out of working with them. It is also important that they post often. If it has been months or even years since their last post, chances are their followers have lost interested in them or have even forgotten about them.
Reach Out to Them
Once you have found someone who would be a great fit as an influencer for your brand, reach out to them. You can either message them through social media or email them if they have one available. First, let them know what you like about their content. Then ask if they would be interested in working with or collaborating with your business. Some ways that businesses collaborate with influencers include:
- Sponsored posts
- Ambassador programs
- Interviews or guest bloggers
- Product Reviews
If an influencer gets back to you, great! If not, then they may believe that your product or service is not a great fit for them. When an influencer does want to work with you, you will then need to work out how they will benefit from your collaboration. This can be done either by giving them free products to try out or by paying them. Some businesses will even collaborate and host giveaways together to trade followers.
Overall, influencer marketing is a great option for businesses to advertise and promote their brands. While it does have its pro’s and con’s, many people have used it to earn more sales. Do not forget to also check out our post on Creating Social Media Ads for Your Business for more help with advertising your business.