Marketing Ideas For The New Year

happy new year sign surrounded by pine branches - New Year's Marketing Ideas

Marketing Ideas For The New Year

As the decade ends and a new year begins, many businesses are wondering what to do. Many have invested in marketing for the holiday season and don’t have much planned for the first of the year. However, there is still time to do something to bump up your sales and keep them going throughout the year. Continue reading to learn more about some small business New Year’s marketing ideas.

New Year’s Marketing Ideas

New Year’s Email

Many businesses send out holiday emails for Thanksgiving, Christmas, and other holidays. In fact, between Thanksgiving, Black Friday, and Cyber Monday, over 317.5 million emails were sent out to customers. However, many people don’t read them and sometimes they may end up in the spam folder. One thing that many businesses don’t do is send a New Year’s email. Not only will yours stand out, but it will also more likely be read so it is important to make sure that it is a thoughtful message that is worth reading. However, don’t send them out on New Year’s Eve, or new years day because around 40% of them will actually be opened.

Another thing you can do during the new year with emails is sending out special deals. You can do this by sending out promotions to your email list customers. You can also do email-only deals that can help them feel noticed and more likely to purchase a product.

Calendar

If it is within your budget, you can make calendars to send out to your loyal customers. You can either send them out to people like those on your email list or in your VIP club, or you can include a free one within a bundle of some of your products. Arguably the best part of getting your own calendar is that you have the ability to customize it. You can have each month be a spotlight for one of your products.

For example, if you have a private label supplement business through Private Label Liquids, you can have each month showcase a different supplement. One month could be your multivitamin, and the next could be your prenatal supplement. The choice is up to you, and you can have your business be on your customers’ minds all year long.

If you place your products in the image, don’t have it be the product on a white background, however, you can have the product in a picture that is relaxing. To get this picture, you may have to travel or photoshop them in. Another way is to hold a contest with your customers to take a picture of your product at a local landmark and choose twelve winners who will get that product free along with a calendar.

2020 written in air with sparklers - New Year's Marketing Ideas

New Year, New Product

Another one of the New Year’s marketing ideas is to showcase a new product at the beginning of the year. You don’t even have to show the full product, as you can post a teaser for it on your social media. With this teaser, you can have your customers guess what it is. An example is if you have a new private label supplement, you can show a shadow of the bottle and if someone guesses correctly, then you can reward them with a prize or discount at your store. One prize could even be a free calendar that showcases the new product for one of the months.

New Year’s Resolutions

You may have your own resolutions that you want to keep for yourself, but why not set some resolutions for your business too. That way, when you are improving yourself, you are also improving your business too. An example of a resolution for a business is to update your website and make it more user and SEO friendly. Check out this article to learn How to Optimize Websites. Another example of a New Year’s resolution for a small business is to communicate better. While you could just have your resolution be to increase sales, if you work on other things like your website, you can increase sales while improving your brand name.

Update Social Media Pages

Updating your social media pages for the new year could mean a lot of things. One example is by simply changing the type of content you post such as national holidays that revolve around your brand or switch to a new color scheme with the hashtag #newyearnewme. Another example is to re-brand your social media with a new logo or profile picture, a new bio, and maybe a new slogan too. One thing to do when changing is to stick to it and not change up so much as it can confuse your audience and cause you to lose followers.

Conclusion

There are many ways to increase your sales at the beginning of the year. The only way to do it is with some New Year’s marketing ideas. Without them, you will fall victim to slower sales in January as many small businesses do. Be sure to check out another of our previous articles to learn about some Tips on Creating Images for Social Media.

Sources

https://www.licenter.org/blog/2019/12/24/8-new-years-resolutions-for-small-businesses-in-2020
https://localseochecklist.org/blog/small-business-holiday-season-marketing-ideas/
https://smallbusinessu.org/january-2018-marketing-ideas-calendar/
https://www.campaignmonitor.com/resources/infographics/holiday-email-marketing-by-the-numbers/
https://squareup.com/us/en/townsquare/9-festive-new-years-marketing-ideas
https://www.sigstr.com/2016/12/15/best-time-send-holiday-email-marketing/

About the Author