The Importance of SEO for Small Businesses

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The Importance of SEO for Small Businesses

SEO is something that every business’s website needs. Even if you run and operate a small private label business you should have an SEO strategy. This is because, if done right, it will bring more traffic to your website, resulting in more customers. But what exactly is SEO and what is the importance of it? Continue reading to learn more about SEO for small businesses.

What Is SEO?

Search engine optimization, otherwise known as SEO is a set of rules for optimizing your website so it can reach higher rankings in a search engine’s (for example Google) organic results. Organic results are the web listings that most closely match the search based on relevance. Paid results, on the other hand, are exactly as the name suggests. Paid results allow you to pay for your website to show up on the first pages of search engines. While paid results may be easier and quicker, oftentimes internet users skip over these results and head right for the top-ranking organic ones.

SEO For Small Businesses

There are many different ways that you can improve your business website’s SEO rating. It is important to have a good rating, as it will allow your page to be on the first page of search results. However, what can you do to help ensure that your small business’s website is found in the midst of larger companies?

Understand The Importance OF SEO

In the competitive market today, SEO is more important than ever. This is because search engines like google are serving millions of people each day who are looking for answers to their questions. Thisweknow.org says “…with no efforts in this field, you won’t be able to attract many visitors from the different search engines.” This is because having good SEO will allow your website to be one of the first ones displayed on these search engines.

Create an SEO Friendly Website For Your Small Business

team at a table working on seo

This is the first step that small businesses need to take in order for them to gain more traffic through organic traffic. Reliablesoft.net states that SEO is a great way to increase the quality of a web site by making it user-friendly, faster, and easier to navigate.” To start with your website, you need to register a domain name and develop your website. You should also provide details about your company on your website. The minimum should at least be your company details, products,
contact info, business hours, etc. Check out one of our previous articles to learn more about Setting Up A Website For Your Business.

Find The Perfect Keyphrase

One of the most important things that you can do to better optimize your website is to choose the best keyphrase. A keyphrase is the word or words that you want your page to be found for.

Nawbo.org says that one of the most common mistakes that small business owners are making with their SEO is not connecting their keywords with a potential user’s search. You want to make sure that your keyword is relevant enough to the point where someone will look it, or something very similar up. There are keyword tools available to help small and large businesses find the perfect keywords.

Creating Content

After you have chosen the perfect keyword for your website, it is important to create relevant content around that keyword. Take this article, for example, the chosen keyphrase is SEO for small businesses. The article is focusing on this topic and has relevant sources to back it up. Your business might not have articles like this and that is fine. As long as the content you are creating is focusing on the keywords. Be sure to not stuff your keyword too as it can actually cause your website to not show in the search engines.

Internal, External, & Inbound Links

Both of these kinds of links are important if you want to make your website more SEO friendly. Internal links are links to other pages on your website. They are important because if one of your pages gets a lot of internal links, Google will recognize this as a high-value article. Another reason to internally link is to keep potential customers on your website longer. On the other hand, External links are links from your website to other websites. These are important because they allow the people who got your information from, whether it be a case study or a professional’s opinion to get credit. You would want people to link to your website if they got it from you right? So why not link to the people you got yours from.

Inbound links can be a great another great SEO booster. All they require is your content being linked from some other website. In order for this to happen, you will need to have content that is worth linking to.

Image Alt Attributes

A picture is worth a thousand words. However, if you don’t add an alt text, it doesn’t mean much in SEO terms. An alt text provides your readers and search engines with a description of what is on the image. Adding your keyword to the alt text connects it to the image and can optimize your page even more.

How Your Small Business Can Grow With SEO

With SEO by your side, your small business has the ability to grow and become one of the next large corporations. All you need to do is make sure that you have an SEO friendly website and are constantly adapting your website to current SEO standards. Nawbo.org says that these standards change around twice per year. This makes it even more vital to keep an eye on your SEO rating.

Conclusion

SEO for small businesses is not as hard as it might seem. All you really need is to know what you are doing and a little bit of time. If you do not have either of those, but do have the budget for it, you can hire someone who will take care of your SEO rating for you.

Sources:

https://www.nawbo.org/san-francisco-bay-area/blog/5-common-seo-mistakes-small-businesses-make
https://www.thisweknow.org/the-important-seo-tips-for-small-businesses-in-australia
https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/

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