Using Social Media To Grow Your Business
There are a plethora of ways to market your business to your target audience via the internet. You can use it to advertise online or even market through email. However, one of the best ways is to use social media to connect with your audience. Continue reading to learn more about social media for small businesses.
Social Media For Small Businesses
Social Media Platforms
When it comes to what social media platforms you should use to grow your small business, there is a lot to consider. There are a lot of social media sites out on the internet and some are better for doing different things for your business. Here is a short rundown on what each platform is used for in the business world.
- Facebook: This platform is the most used platform as they have over 60 million small business accounts as of June 2019. Facebook is used mostly for engaging customers and pay-per-click campaigns.
- Instagram: Pacific Comunity Ventures a company that has advised thousands of small businesses states that “Instagram can make your brand feel more “human,” using visual tools and other forms of multimedia engagement.”
- LinkedIn: LinkedIn is used for business to business (B2B) marketing. Most use it to find people to collaborate with.
- Twitter: You might have already seen many businesses on Twitter. Most of them are following the same pattern of giving quick updates about what is going on to lead people to their website.
- YouTube: While YouTube may not be a social media platform that many businesses use, you can upload videos for loyal customers to view. Another thing that you can do is create ads for the site.
Create A Plan
When you have decided which platform you are going to use, you need to set goals that you want to achieve with your social media pages. Next, you want to create a plan as to what you are going to do for each one of your pages. Creating a plan is important because posting without a goal is pointless. You should also post content that is unique to your target audience. Check out this article to learn more about Creating Content For Your Target Audience.
Accion.org reminds owners of small businesses to “Plan your posts-don’t just wing it.” One way to do this is to set aside around an hour or two each week to plan out your posts and if something comes up that you want to post about, you can reschedule from there. Michael Del Gigante of hostitalitynet.org also reminds small business owners to not bombard your followers as “overtly promotional content goes from being useful to annoying.”
Interacting with customers that you currently have or someone who is a potential customer on social media is important because it will show that you care and are wanting to engage with your community. There are many different ways to do this as well, like replying to any comments on your Facebook posts.
If your business has a Twitter account you can interact with your customers in a variety of ways. If your account is a more serious business account than you would spend your time answering questions that they have. However, if you take a more laid back approach, then you could post quick updates and have fun with it.
As previously mentioned, LinkedIn is mainly used for businesses to business marketing. Your interactions with potential people to collaborate with could be what makes the deal happen. Another way to use LinkedIn is to find someone to replace a worker that your company just lost, You want to respond to any messages that you get in a timely manner to ensure the satisfaction of everyone. Not to mention, it could also make your small business look more professional.
Another way to interact with your customers is quickly replying to any messages you receive on your company’s Instagram page as this shows that you are active and paying attention. You can manage these by using a managing app like Hootsuite or Sprout Social.
One way to get your followers to interact with you, even more, is to host promotional giveaways. You can host a giveaway with certain requirements such as liking your Facebook page or following you on Instagram. Just make sure that you are following all of the guidelines for the platform you host it on. Check out this article to learn more about doing giveaways on social media.
Before you start to search for an influencer to promote your business, it is important to know what exactly an influencer is. Influencers are people on social media with the ability to influence potential buyers of business by promoting or recommending their product or service, typically they have a large number of followers.
While follower count is important to look for, the ones with the most followers may not be the best choice for your business. You want to find an influencer who is relevant in your field who has a high engagement rate. Some influencers will require payment while others will accept free products or discount codes.
When it comes to social media for small businesses, there is a lot to know. Most importantly, you need to remember that growing your business through social media will take time and effort.