Upping Your Small Business Social Media Game
Social media can be used in many different ways. It can be used by people to keep in touch with family and friends whom they do not see often. It can also be used by businesses to keep in touch with their customers and find potential customers too. So how do you find new customers on social media and how do you keep the ones that you have currently. Continue reading to learn more about some social media ideas for small businesses.
Social Media Ideas for Small Businesses
There are many different social media ideas for small businesses. If you are going to use these, it is important to remember to be consistent with your posts, clear with your message, produce content that adds value to your audience and not bombard and overwhelm your followers’ feed with posts.
Create A Series
Creating a series can keep your customers engaged with the content you are putting out along with giving you a schedule as to when to post. Some example of this is to post similar things each day/week/month such as a spotlight on a product or a customer success story. The key to successfully doing these is to create a hashtag that fits the subject and to make sure that you are consistently posting the series.
Hosting a giveaway will bring in many followers and help you keep the ones you have, especially if you can pair up with influencers. Everyone wants stuff for free, and if you host a giveaway with simple entry requirements, you will be able to get many people engaged with your social media profile. Check out one of our previous articles to learn more about How To Host a Giveaway on Social Media.
Contests are similar to giveaways in the fact that they offer a prize. However with a contest, those who are entering will have more complicated requirements, and there might even be a vote to see who wins. One example of this is a caption contest. What you will have people do is caption an image that relates to your company or industry. Then you can ask your fans to vote for the best one. When the winner is decided, be sure to post about them and even post again when they receive the prize.
Ask Me Anything
Hosting an Ask Me Anything (AMA) is a great way for your followers to interact with your page. It is also a great way for people to get to know your page and company better than just your bio. One thing to do to get more people active on your AMA is to advertise it. Another option is to go live with your AMA too. Either way will work as long as you are answering the questions and sharing stories if you have any.
Nowadays, more and more companies are using videos as a way to communicate with their audience. This is because they are getting around almost 2x more Along with that, more social media platforms are leaning towards videos as a form of content. This is because you can show many different things with videos. Accion, a nonprofit lending network states that “You can also use one platform to point followers to another.” An example of this is by linking a video that is from your YouTube onto your Facebook page.
This social media idea for small businesses is taking the video idea one step further. These also allow you to interact with your loyal followers who tune into your live streams. Agorapulse, a social media management tool did a small test to see if Facebook Live videos performed better than recorded ones. They found that their live videos had 240.87% more reactions, 1389.90% more comments, and 425.27% more shares than their prerecorded ones. You can also combine other social media ideas by hosting a giveaway on your live stream too. That way, you can get even more interaction and engagement, which will allow your page to grow even more.
Most people think of repurposing content as a way to reuse content without any changes. This is not the right way to repurpose content. The correct way to repurpose your content is to make changes or take snippets of it and post those. Some examples are a sneak peek of a new product that you are revealing later in a video or a highlight from your most recent live stream. There are many more great ways to repurpose your content, as long as you are not simply reposting it.
You can also get content from your followers. For example, you could retweet something they said about your business. Another way is to share a success story from one of them. You can post a picture of them with your product to any of your social media pages too.
When it comes to social media ideas for small businesses, there are a lot of things that you need to remember. The main one being that you are going to need to consistently put out content for your followers without bombarding them with content. Check out this blog to learn more about Using Social Media To Grow Your Business.