Using Stories on Social Media for Your Business
Stories first began with the social platform, Snapchat. However, within the past couple of years, both Instagram and Facebook added them to their platforms as well. They are a way to share videos or photos with followers for 24 hours. After 24 hours, the stories disappear. It has become a way for users to become even more connected online than ever. Businesses can now become even more connected with their customers than ever. Here are some tips for using stories on social media for your business.
One great way to draw attention to people who may be hesitant is to share positive customer reviews. If your audience sees that others love and trust what you have to offer, they may be more willing to give it a try themselves. It’s also a great way to shout out your awesome customers or clients.
Behind the Scenes
One of the best ways for your customers and clients to get to know you and trust you is by going behind the scenes. Show them the people behind the camera or even the process of how a product is created.
If you have a sale coming up, stories are a great way to announce that! Graphics that announce sales can look tacky on an Instagram or Facebook feed, so using them in your stories is a great option. Designing custom templates that fit your brand is the best option. However, if you do not have the a large budget, Canva.com is a great place to design graphics that you can use in your stories. On Instagram, there is also a great feature where you can add a countdown sticker to your stories. This is a great way to get your audience excited about upcoming sales.
Fun video clips that showcase your products are great to use for either your story or on your feed.
A fun way to engage with your audience is to ask questions on your stories. Create fun surveys for them to take. You can even give them a fun quiz with trivia about your company or another topic. Get to know your audience!
Although stories eventually disappear, they can be saved on Instagram and added to a highlight on your feed. This is a great way to compile information for your audience in one place that they can look back on.
Using stories on social media for your business is not that difficult at all! There are so many fun and creative ways to use stories as a tool to help grow your community. Most importantly, stay consistent in how often you post, your style, and engage with your audience. One social media expert stated, “What’s in it for the person you’re trying to serve, the client you’re trying to attract? If you’re not serving up something valuable to them—if it’s only serving your ego—then just don’t share it.” These are good words to guide your posts. For more tips on using social media, check out our article, “Upping Your Small Business Social Media Game”.